How universities can be top marketing experts too
The rules of the game are changing in the higher-education space, and marketing teams are scrambling to keep up. Many are having to rethink existing...
Tagged: online video
Wai Wai Noodles got people talking on its food crossword campaign
Staying true to its brand philosophy of being funky and offbeat, Wai Wai Noodles India had a special contest created by integrated communications agency, Jack...
Jurong Point took shoppers on VR sleigh ride
To stand out with shoppers this Christmas, Jurong Point Shopping Centre launched a VR campaign and gave shoppers a chance to shop and hop on...
Comic: Year of the Marketer
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
The boldest proclamations from Glossy’s first year
In May, we launched Glossy to chronicle the modernization of the fashion and luxury industries as the result of technology. With so much change happening, it...
Move Fast And Break Things: Holding Company Shape Shifts Of 2016
AdExchanger | For the big six holding companies, 2016 was a year of acquisitions, restructures, reviews and leadership shakeups, centering expertise around data and digital....
Elf On The Shelf: 2016 Ad Tech Edition
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
New Years Resolution For Publishers: Ditch The Q4 Craziness
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Allison Mezzafonte,...
Mobiquity, Insert Partner to Provide Real Time, In-App Personalization
Mobiquity, a digital engagement provider for Fortune 500 companies, and Insert, the automated in-app marketing platform, just announced a partnership to deliver real-time, in-app personalization...
Glossy’s top 5 podcasts of 2016
An increasing shift to see-now-buy-now, more brands departing the traditional fashion calendar and shows, finding ways to market to consumers in an increasingly crowded online environment...
A look back at top 15 acquisitions for 2016
2016 was a big year for advertising technology company acquisitions and agency collaborations. Adobe had a busy year as it acquired ad tech firm TubeMogul...
A look back at 2016’s top 15 acquisitions
2016 was a big year for advertising technology company acquisitions and agency collaborations. Adobe had a busy year as it acquired ad tech firm TubeMogul...
Data pick of the day: Over 1 in 5 millennials watching eSports
eSports may still be in its infancy, but this form of entertainment has been quick to make its mark according to GlobalWebIndex’s data. GWI’s data...
Why Brands Are Getting It All Wrong on Instagram
Instagram is one of the fastest growing social media platforms, with more than 500 million active users. And, according to recent research by eMarketer, the...
Comic: "We’re investing in A.I."
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Nielsen Acquires VisualDNA; Consumers Are Unhappy With Samsung OTT Ads
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buy One, Get One Nielsen is on a Christmas shopping spree. After acquiring content...
