Atlantic Re:think Uses Data To Double Down On Visual Sponsored Content
AdExchanger | Native is a big deal to The Atlantic, where sponsored content will comprise 75% of digital revenue this year. It employs a 30-person...
Tagged: online marketing news asia
AOL, IAB Lead Effort to Combat Prejudice in Tech Industry
Speaking at a breakfast devoted to diversity issues Wednesday, one AOL employee stood up to raise what he thought was a persistent problem facing minorities...
Programmatic Guaranteed: The Promises And Perils
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister,...
true[X] Partners with BrightLine to Bring Choice-Based Engagement Advertising Technology to the Living Room
Partnership utilizes BrightLine’s TV-centric OTT ad product platform to expand true[X]’s reach NEW YORK – true[X], the leading engagement advertising solution company, announced that it...
Can We All Stop Beating Around the Bush When We Talk About Data?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Meredith’s New COO Wants Local And National Media To Share Resources And Data
AdExchanger | Local TV and print magazines don’t share much in common. But as local TV’s digital business grows, and as Meredith’s digital properties need...
SourceKnowledge Launches Cloud-Based SaaS Platform Engage
Full-Stack Model Increases User Acquisition and Optimizes Conversion Value Based on Performance MONTREAL, QC – Performance advertising technology company SourceKnowledge introduced a full featured interface for users...
Marrying Programmatic And Direct Is No Fairy Tale
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht,...
Computational thinking comes to the fore in Malaysian schools
It will be one big leap for Malaysia into the digital economy with computational thinking and computer science being embedded into national education system, writes...
AdTheorent Enhances Anti-Fraud Infrastructure to Provide Cross-Environment Safeguards
Company platform detects fraudulent activity across all digital environments in real time on “pre-bid” basis; production performance data shows significant fraud mitigation NEW YORK –...
No, CMOs Should Not Think Like CTOs
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
MediaMath Launches Unique Hyperlocal Targeting Offering in Partnership with Factual
New product gives marketers best-in-class tool to target their mobile programmatic campaigns based on the user’s real-time location Global technology company, MediaMath, announced its unique hyperlocal...
Dentsu Aegis To Acquire Merkle, CRM And Database Marketing Giant
AdExchanger | Japanese holding company Dentsu Aegis Network will acquire a majority stake in Maryland-based Merkle – a CRM and performance marketing specialist – and...
TapInfluence Surpasses $1M in Monthly Influencer Payouts; Releases Influencer Marketing Benchmarks on Cost Per Engagement
Data enables marketers to confidently invest in influencer marketing, predict campaign performance and prove ROI BOULDER, Colo. – TapInfluence, the only influencer marketing SaaS platform...
Target Again Selling Amazon’s Tablets, E-Readers After Four-Year Rift
Target has resumed selling Amazon.com’s tablets and e-readers on its website and plans to bring them back to its stores, marking a detente between one...
Taptica and Adways Korea Sign Partnership Agreement to Promote Global Mobile Marketing Campaigns
Taptica (AIM: TAP), a global end-to-end mobile advertising platform for advertising agencies and brands, announces that it has entered into a partnership with Adways Korea (“Adways”), a leader...
