Ogury Raises $15 Million In Series B Funding Led by Idinvest Partners
Funding to support international growth, product development and talent acquisition Ogury, the factual mobile data specialist, has raised $15 million in a Series B funding...
Tagged: online marketing news asia
Carat: Digital Grows, But TV Sees A Resurgence
AdExchanger | The digital takeover of global ad spend ain’t here yet, according to Carat’s global ad forecast. “Not to discount digital by any stretch...
Amazon Seeking Global, U.S. Sports Video Rights
Amazon is pursuing video rights to a wide range of sports, including the French Open tennis championship and professional rugby, as the company looks for...
Trolli Partners with AdTheorent and Celtra to Deliver High-Impact, Brand Consistent Digital Advertising Campaign for Sour Brite Brand
Campaign delivers on Promise of “Cross-Screen” Through AdTheorent’s Cross- Environment Map and Celtra’s Universal Expandable Flex Format Ad Unit AdTheorent, Inc., a technology company whose data-driven...
Omni.Digital: ‘Amazon Is Taking Over Retail’ (But That’s Not The End Of The Story)
AdExchanger | Every retailer that isn’t Amazon is thinking about how not to get crushed by Amazon. “Amazon is taking over retail,” said Oliver Chen,...
The EU Ramps Up Regulatory Action As Pubs And Advertisers Lose Ground
AdExchanger | In the past two weeks, the European Union has further expanded the scope of its regulatory powers and revealed more zealous plans to...
Mike Hughes to Step Down as Director General of ISBA
ISBA, the Voice of British Advertisers, has today announced that Director General Mike Hughes will step down in the first quarter of 2017 after 10...
Facebook, Header Bidding And The Fight For Control Of The Publisher Ecosystem
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Caprio,...
Comic: Omni-channel?
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
In The Win/Lose World Of Political Advertising, Attribution Is Irrelevant
AdExchanger | Digital ad experts are rising in the political campaign world, but digital’s unique measurement capabilities aren’t coming with them. A big part of...
OpenX Launches Header Bidding Line Item Capability for Ad Server Clients
New feature enables efficient workflow, better price support and precise reporting LOS ANGELES & NEW YORK – OpenX, a global leader in driving superior monetization...
What Marie Kondo Could Teach Marketers About Clutter
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Comic: Doom and Boom
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Samsung Tops Video Ad Views With South Sudanese Olympian (and Cordless Earbuds)
The final week of the Summer Games in Rio de Janeiro saw continued dominance of Olympic themes in online video advertising. Samsung’s ad campaign featuring...
Technology and QSR Companies Are Top Investors in Mobile Performance Advertising
Opera’s Q2 Mobile First Insights Report Shows Retail and Automotive Brands Also Driving Growth and Consistent Spend in Brand Performance SAN MATEO, CA – As...
AudienceScience Opens Shanghai Office, Becomes First Global Advertising Automation Solution Fully Operational in Mainland China
Platform Delivers More Than 200 Million Impressions per Day Within China, Helping Advertisers Navigate Programmatic Landscape NEW YORK, NY – AudienceScience, the maker of AudienceScience® Helios,...
