No, CMOs Should Not Think Like CTOs

Advertising news

• Radiocentre: 'BBC Radio could not be funded by advertising' 19/04/2024
  Industry body for commercial radio analyses the viability of wholly ad-funded BBC Radio.
• Two generations, same Spotify playlist: Why marketers need to know Gen X to reach Gen Z 19/04/2024
  They might be separated by 30 years but the two generations have many similarities, says the Forsman & Bodenfors cultural strategist.
• Leo Burnett Mumbai shakes up leadership to drive new growth initiatives 19/04/2024
  The creative shop has appointed three new roles: Abhimanyu Khedkar and Neetika Aggarwal as managing partners, and Saurabh Dahiya as head of strategy.
• Creative Minds: Himanish Ashar on trolling people on the Internet and his love for music 18/04/2024
  Leo Burnett's Himanish Ashar shares how he spent his younger days creating fake news and chasing his favourite band around Europe.
• 40 Under 40 2023: Tash Menon, Mash 18/04/2024
  Tash Menon, the CEO and founder of Mash, is a visionary leader who has redefined the creative services model with her innovative approach and entrepreneurial spirit.
• Publicis to shake up board: Arthur Sadoun takes sole charge, Maurice Lévy moves to emeritus role 18/04/2024
  Two boards become one as supervisory and management boards merge.
• Women Leading Change 2024 shortlist revealed 18/04/2024
  See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.
• Campaign's Spotlight HK 2024: Highlights 18/04/2024
  The full-day event in Hong Kong on April 18 saw dozens of marketers share insights on disruption, AI, trust, and more. Catch the event highlights here.
• RGA launches brand design consulting practice in EMEA 17/04/2024
  The service is already available in the US and Australia.
• WPP's internal whistleblower reports rose by 64% in 2023 17/04/2024
  The agency holding group received reports from 612 whistleblowers last year, up from 372 in 2022.