“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 28/11/2013
For men’s magazines, 2013 was a very good year. Ad pages across the category swelled 13% compared with last year, according to Media Industry Newsletter,...
Mozilla wants to build content personalization into future generations of its products, and has recruited MDC Partners’ Darren Herman to lead that charge as VP...
Mobile rewards and advertising platform Kiip is hoping to put a spin on online offers with its new self-serve platform. Tuesday’s launch of the Kiip...
Impression fraud has been a major industry problem for a while, but it’s only lately that buyers, sellers and vendors have sought to quantify and...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Targeting TV (Again) In a blog post yesterday, Twitter continued its TV-online product...
Event Type: Marketing Tech Forum Geographic area: US/North America Wednesday, May 14, 2014 – Friday, May 16, 2014 Sub Headline: How Digital Marketing Works Registration...
The Media Ratings Council (MRC) is expected to lift its Viewable Impression Advisory by the end of this year, giving marketers a green light to...
I was honored to head a panel at the StreetFight Summit a few weeks ago, and I’m not finding it too awkward to watch myself...
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written...
Transacting advertising through real-time bidding and other automated methods is gaining ground with publishers and advertisers alike, but questions remain about how to leverage the...
The Latest AdMonsters Digital Media Leadership Award Winners Sunday evening during the opening reception of our Publisher Forum conference in Scottsdale, we announced the latest...
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