‘Programmatic’: Old Word, New Meaning

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neeraj Kochhar, managing director for programmatic at MAGNA GLOBAL. Earlier this month, the IAB, in partnership with the Winterbury Group, released a white paper titled “Programmatic Everywhere? Data, Technology and the […]
Via: AdExchanger

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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