Mobile Shopping Habits: Mobile Vs PC
An interesting piece of research from Millward Brown Digital has looked into consumers shopping habits and compared them on the mobile and PC platforms. The...
Tagged: online marketing news asia
Q3 Ecommerce Spend Softens, But Mobile Commerce Could Hit $10B In Q4
Ecommerce spending in the US grew 13% year-over-year in the third quarter to $47.5 billion, a softening from Q2 when the growth rate hit 15%,...
Bank Of America On Privacy, Mobile And The Card-Linked Offer
Bank of America’s card-linked offers program, BankAmeriDeals, offers customers cash back when they purchase from any of 4,000 partnering retail merchants. Cash-back discount deals are...
Privacy Group Can Finally Start Work as Facebook Beacon Suit Ends
Following more than three and a half years in limbo, a group established as a result of the Facebook Beacon settlement to promote online privacy...
How Big Data Can Bring You Closer To Your Customers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Comic: Delayed Viewability?
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Tremor’s Performance Push Is Turned Back By Buyer ‘Demand For Demos’
Like most of its video ad-tech rivals, Tremor Video has vied for TV-like brand dollars by offering a pitch based on online’s strength in performance...
The Premium Pub Guide to Botnet Infestation
Some premium publishers are likely reading the latest batch of hysterical articles describing the scourge of botnet traffic on digital advertising and thinking, “Tough cookies.”...
When They’re Available, Cookies Score More Cash
It’s a weird time for the cookie. Villainized by privacy advocates and the media, the itty bitty sticky bits of data seem to be more...
Location Retargeting: The Right Places And The Right Times
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Comic: Buying A DMP
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Why the ‘Highest Bid Wins’ Strategy Won’t Raise Your Revenue
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Infographic: Videology EU Q3 Video Market Study
Videology has compiled their research from Q3 in this infographic illustrating who’s advertising with online with video by category, and to which sites they’re gravitating....
Acxiom Announces $600 Million Refinancing
LITTLE ROCK, Ark. – Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company, announced a $600 million refinancing. “It’s a great time to be in...
US Sen. Schumer Seeks Retailer Disclosures For Location Tracking
As online retailers face increasing pressure to inform consumers when their Web activities are being tracked, US Sen. Charles Schumer wants brick-and-mortar stores to do...
Microsoft Taps ‘Super Bowl King’ Bryan Buckley For First Xbox One Ads
Here come the Xbox One ads. In preparation for its Nov. 22 launch, the Xbox One is set to air “Invitation,” a big-budget TV spot...
