In Speech, Obama Conflates Ad Tracking With NSA Spying
In a speech Friday on proposed changes to the government’s spying program, President Barack Obama briefly linked the National Security Agency’s (NSA) domestic and foreign...
Tagged: online marketing news asia
Ex-AOLer Fred McIntyre On Awe.sm, ‘Tectonic’ Shift In Media Landscape
Fred McIntyre, CEO of social marketing platform Awe.sm, has noticed that while the present-day patterns of media consumption are exciting, they also pose challenges to...
Wearable Tech Theater of the Absurd: Cadbury Jacket Lights Up When You Eat Chocolate
Cadbury has created an interactive jacket that responds and lights up as the wearer eats chocolate as part of its ongoing “Joyville” themed campaign. London...
Why Wasting Impressions Is Good For Performance
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Netflix’s Next Ambitious Original Series: Marco Polo, by the Weinstein Co.
Netflix, the largest subscription streaming service, reached an agreement to carry an original TV series about the explorer Marco Polo from Weinstein Co., the independent...
NRF 2014: Is Mobile Lagging As A Retail Investment Priority?
Although 53% of retail marketers now list mobile as their top strategic priority, there is still a disconnect between plans and actual investment, according to a Shop.org...
Digimarc’s New Barcode Lets Mobile Users Scan Objects
Would you rather scan a QR code or scan the whole item to receive additional information? Digital watermarking company Digimarc is betting that consumers are...
CES 2014: Can Advertisers Connect With the Connected Car?
The advertiser imperative is simple: send the right message to the right user at the right time. The growth of the connected car has presented...
YP Boosts Location-Based Ad Capabilities With Sense Networks Buy
Online business directory company YP announced Monday its acquisition of mobile ad firm Sense Networks for an undisclosed sum. Sense Networks offers location and behavioral-based...
IDG Focuses On Digital Ad Properties While Building Out Reach
Within IDG’s $3.55 billion global revenue across all businesses last year, its share of US online revenues remained stable at 66% in fiscal year 2013...
H&M Super Bowl Ad Lets You Buy Beckham Bodywear by Remote Control
The Super Bowl is getting its first commercial that’s enabled for “t-commerce” — e-commerce through your living room TV. H&M plans to air a 30-second...
Paying Rapt Attention To Online Video’s True Power
Most of the advancements that have fueled online video’s recent growth over the last few years tend to revolve around the technical aspects of targeting...
Marchex Stages A Comeback
Beginning about a decade ago, Seattle-based Marchex made a flurry of acquisitions in several digital marketing categories, and then floundered. The company was diversified but...
Measuring Amazon, eBay’s Media, Market Placements
Although Amazon and eBay are retail marketplace giants, the companies supply data and sell media placements in very different ways. These differences, reflected in their...
Adknowledge Named One of the Best in National Survey
Glassdoor honors company with Employees’ Choice Award KANSAS CITY, Mo. – Adknowledge received confirmation on something its team members have known for a long time:...
From Blackouts to Battery Life: 2013 in the Eyes of a Very Digital Dad
PETE BLACKSHAW I just have two words to summarize my take on 2013: Rainbow Loom. Continue reading at AdAge.com Via AdAge
