Wine Enthusiast Cracks Down On Cross-Channel Waste With Convertro
Despite Wine Enthusiast’s history marketing through direct mail, the purveyor of accessories and storage for wine connoisseurs is pushing into digital channels to complement its...
Tagged: online marketing news asia
ActionX Expands Operations in West Coast with Addition of Nate Feduska, VP Advertising Sales
Former Amobee Executive to Lead Expansion of ActionX and Build Strategic Partnerships for Mobile Retargeting Platform NEW YORK – ActionX (www.actionx.com), the first platform that...
Mobile DMP: Dead At Design Time
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
How Apple Burned The Ad Industry Again
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
As Programmatic Flies High, Watch Out For Its Crosshairs
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Bots Set Their Sights On Targeted Ads
Targeted advertising and programmatic buying changed the advertising landscape by enabling marketers to purchase and scale impressions from specific audiences. But the growth in targeted...
Among New YouTube Chief’s First Challenges, Addressing Measurement
Google’s shift of ads and commerce chief Susan Wojcicki Wednesday to SVP of YouTube, which has 20.5% stake in the US video ad market, and...
The 10 most shared ads of Super Bowl 2014 are…
This winning number of shares has been amassed with a little help from Budweiser’s broadcasting strategy: Budweiser generated the most TV coverage across the world. According to...
MediaCrossing Assumes Inventory Risk For Ad Sales
MediaCrossing launched last summer as the latest ad sales automator and data manager looking to apply investment banking tools and philosophies to online advertising. But...
Online-To-Offline Data Firm Korrelate Is Shutting Down
Korrelate, a four-year-old data play founded by former executives of Tacoda, will suspend operations this week after failing to find a buyer. The company was...
Coke launches special “interactive” bottles for World Cup 2014
World Cup 2014 will soon be here, so Coca-Cola has launched a special series of bottles to celebrate the event. These collectible mini-bottles are decorated...
FT Digital Media Conference 2014
26 to 27 March, 2014 InterContinental Park Lane, London, UK The FT’s Digital Media Conference brings together global media leaders and today’s most exciting entrepreneurs...
Target’s Jokinen Joins Adconion To Cultivate Data-Informed Retail Decisions
Nathan Jokinen, once the manager of new business development and digital vendor marketing at Target, was introduced last Wednesday as the VP of strategic development...
VivaKi’s Kurt Unkel Moves On To Team Detroit
Kurt Unkel is stepping down from VivaKi Audience On Demand (AOD), where he has for the past five years been a key figure in evolving...
Umbel Aims Publisher Data Services At Offline Media, Events
As publishers have become more comfortable with the idea of programmatic direct for their online sales, sell-side-focused analytics provider Umbel is trying to get sellers...
5 Ad-Tech Memes To Know For 2014
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
