How Online Data Will Remake Offline Marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Tagged: online marketing news asia
AdMedia Partners Advises Olson in Its Acquisition by ICF International
M&A firm advises digital marketing solutions provider in its sale to services and tech consultancy NEW YORK – M&A advisory firm AdMedia Partners, Inc. is...
HotelQuickly out to disrupt online hotel bookings in Malaysia
After successfully raising a second round, HotelQuickly Ltd, a Hong Kong-based company that helps travellers book hotel rooms in the last minute, is geared for...
Made-in-Malaysia platform out to solve the SME tech dilemma
Mercado has launched its homegrown cloud-based platform which offers a suite of business applications built on top of Microsoft Corp’s Office 365, saying it wants...
AIG’s Travel Division Talks About Its IgnitionOne Journey
When it comes to performance metrics, AIG’s online marketing chief Daniel Loebl isn’t joking around. “In my work, we don’t have soft metrics,” said Loebl,...
‘Tis the Season to be Mobile: Criteo Unveils US Holiday Online Shopping Behavior Insights
Data Released by Criteo Highlights Timing is Critical to Capture Holiday Season Sales; Mobile Devices Will Play a Major Role in Consumer Purchase Behavior New...
TM and MYTV in RM1bil digital TV infra-sharing deal
The delivery of digital terrestrial TV in Malaysia took a major step forward when MYTV Broadcasting and Telekom Malaysia inked a 15-year RM1-billion deal for...
Case Study: How Accurate Location Data Increases Campaign Performance
Location and advertising go hand in hand. Location-based data means better targeting for brands, more relevant content for consumers, and optimized eCPMs for publishers….when it’s...
It’s Beginning to Look A Lot Like (Many UK Retailers Aren’t Ready for) Christmas
Christmas comes once a year — and always on the same date — but a third of UK online retailers may need to be gifted...
Amazon banking its future on the cloud
Cloud computing is considered the ‘new normal’ in today’s fast-changing digital world, so much so that the leading public cloud computing vendor is willing to...
After $250M Injection, Campaign Monitor Gets Acquisitive
Watch out, Constant Contact and SurveyMonkey. A 10-year-old email marketing platform from down under is moving in. A few months after raising $250 million from...
Bread & Kaya: Tracing someone online
DNA columnist Foong Cheng Leong looks into the intricacies of tracing someone online, the rights of both victim and perpetrator, and how Section 114A applies....
Censorship 2.0: Shadowy forces controlling online conversations
At the HITBSecConf event in Kuala Lumpur last month, a team from South Africa demonstrated how unknown forces are manipulating hearts and minds on the...
Opera Mediaworks Partners with Viggle to Introduce Add-to-DVR Technology
New mobile ad unit taps into “connected home” San Mateo, Calif. – New mobile ad technology, developed by Opera Mediaworks in partnership with the entertainment...
Acquia Delivers on the Promise of the Experience Web with ContextDB
Giving Brands the Power to Realize the Promise of Big Data and Deliver Smarter, More Relevant Customer Experiences through the Acquia Platform BOSTON – Acquia,...
E-Commerce Is So Huge Now in China, Some Brands Skip Opening an Actual Store
When British fashion retailer Topshop debuted in China, guests at the Beijing launch event tried on outfits and posed for selfies with red London buses...
