OpenX Rises to #1 in Pixalate Global Seller Trust Index For Real Time Bidding
#1 In Inventory Quality for Fourth Consecutive Month LOS ANGELES & NEW YORK – OpenX, a global leader in web and mobile advertising technology, announced...
Tagged: online marketing news asia
Komoona’s Yield Optimization ‘RTB Router’ Helps Publishers to Better Monetize their Content in a Programmatic Buying Environment
Integrated with all major Supply-Side Platforms and Exchanges, Komoona’s fully automated publisher-side technology applies machine learning to understand and react to the behavior and patterns...
Apple to Start Selling Watches in Stores
Apple will begin selling some Apple Watch models in retail stores in two weeks. The company also will make the watch available in Italy, Mexico,...
XAPPmedia Raises $3.8 Million to Expand Interactive Audio Services for Internet Radio Publishers
Private funding round supports deployment of interactive audio services to pure play and streaming radio providers WASHINGTON – XAPPmedia, provider of the first interactive audio...
Programmatic Price Competition Grows For Auto Marketers
The auto industry, ever competitive when it comes to traditional advertising, has brought that competition to programmatic buying. By leveraging data from car makers and dealers, brands are...
GroupM Appoints David Grabert as Global Director of Corporate Communications
NEW YORK – GroupM announced it has named David Grabert as Global Director of Corporate Communications. In this role, he will lead strategic external and...
Xentral Methods bets on e-book market
From an engineer who could not land a job in Kuala Lumpur, Faiz Al-Shahab is now running a promising South-East Asian e-book and interactive content...
New GOP Super PAC Wants to Be Kickstarter of Political Ads
“Sit down and shut up!” In a new ad, that bit of vintage Chris Christie serves as an implied response to a series of strategically-edited...
Adblock Plus Builds First Mobile Browser From the Ground Up; Leaves Ad Industry With Nowhere to Hide
Popular ad blocker for desktops now available as full browser app for Android; blocks adware, speeds mobile browsing, saves battery life Adblock Plus, the #1...
Mozilla Readies Next Phase Of Ad Road Map: Personalization
Mozilla is in a tough spot. Building a big ad business is key to the nonprofit’s well-publicized revenue diversification strategy, but many targeting techniques that...
NetBooster EMEA selects ONE by AOL: Video
AOL Platforms’ programmatic video offering provides open platform, extensive inventory and TV focus Global digital marketing agency NetBooster has selected ONE by AOL: Video to...
AOL Expands Programmatic Targeting and Attribution for Mobile Apps
Enables ONE by AOL customers to efficiently target audiences within mobile apps and measure ad impact, from TV to mobile. New York, NY – AOL...
The Best Digital Advertising Always Taps Human Creativity
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Retailers Are Big Spenders; Device ID Regulation
CPGs And Retailers FTW Retailers are slated to spend more than other sectors on digital advertising this year, shelling out $12.9 billion, or 20% of...
Netflix Said to Seek Route Into China With Wasu
Netflix is in talks with a Chinese media company backed by Jack Ma and other possible partners as it seeks entry into the country’s $5.9...
ADARA Introduces New Predictive Analytics Products
Leveraging its Unique View of the Complete Consumer Travel Booking Cycle, ADARA Expands its Magellan Platform to Help Companies Architect their Products, and Better Understand...
