Fraud And Data Ruptures Could Spark A Consumer Revolt
Fatemeh Khatibloo, principal analyst at Forrester, will appear at AdExchanger’s CleanAds I/O conference on June 3, an event addressing inventory quality and supply chain issues...
Tagged: online marketing news asia
It’s Back to School for Mobile Marketing Students
Want to go to school? For free? If you want to learn about mobile marketing, now you can. Swrve, a global powerhouse in mobile marketing...
G/O Digital Teams Up with Entrepreneur to Reveal What SMBs Need to Expand Investment in the Digital Space
PHOENIX and IRVINE, Calif. – G/O Digital, the leader in local, integrated marketing, in partnership with Entrepreneur magazine released its latest research report: Crossing the Digital...
Tealium Delivers 100% Growth in Q1 2015 and Enhances Customers’ Ability to Power the Real-Time Enterprise
Tag management leader reports organic sales growth of 100 percent year on year as global organisations harness the power of first-party data and real-time action...
#digivine: FMCG ecommerce – not going anywhere!
Look at India around you, and you will see a land of extremes. The FMCG (fast moving consumer goods) category in India is a replica...
Three years after Singapore, Yelp finally enters Malaysia
Online classifieds and review website Yelp.com has officially launched in Malaysia, three years after it entered the South-East Asian market via Singapore in 2012. Edwin Yapp...
InMobi and Sky Media Announce Exclusive Partnership to Bring Premium Mobile Audiences to UK Brands
Partnership enables advertisers to utilise the InMobi Audience Platform across Sky Mobile properties, attracting 20.7m monthly unique users InMobi, the world’s leading mobile advertising platform,...
Chartbeat Doubles Down On Attention With $15.5M In Funding, Launches Engagement Tools
An attention economy solves for viewability. That’s the thinking at real-time analytics firm Chartbeat, which announced $15.5 million in Series C cash on Wednesday, bringing...
Nielsen Rolls Out Multitouch Attribution System Using Krux
Nielsen unveiled a multitouch attribution (MTA) system Wednesday designed to help marketers optimize spend across all channels, from digital to television, using both Nielsen and...
Time Inc.’s Digital Video Slate Looks a Lot Like Cable TV
Time Inc. avoided many of the buzzwords du jour in its pitch to advertisers at the company’s NewFront presentation in New York on Thursday. Sure,...
WPP Acquires Medialets in the US to Deliver Mobile Campaign ROI Data for Clients
NEW YORK & LONDON – WPP (NASDAQ: WPPGY), announces that it has acquired Medialets Inc. (“Medialets”), creator of technology that helps marketers manage and measure...
Sticky: ‘The Ability To Be Seen Is Nice, But Actually Being Seen Is Better’
Advertisers only want to pay for viewable impressions. But publishers feel they should have the right to charge more for that type of inventory, said...
Regulators need to look at impact of digital content, streaming
Singapore’s regulators need to look at the impact of digital content and what it means for television in the country, especially with regards to domestic...
Tremor Video Grows West Coast Programmatic Team
NEW YORK – Tremor Video, Inc. (NYSE:TRMR), an advertising technology company elevating brand advertising effectiveness across all screens for the world’s leading brands and publishers,...
Refinery29 Fetches $50 Million Investment from WPP and Scripps
Refinery29 has raised another $50 million from investors, the company announced today. The series D funding comes from WPP’s investment arm, WPP Ventures, and Scripps...
Adform Launches Global Programmatic Publisher Ad Server
Adform, the premier ad tech partner for publishers, global media agencies, trading desks, and advertisers, today announced a new ad server for publishers around the...
