SocialCode Taps Agency Vet Colin Sutton to Lead Client Strategy
SocialCode, a Facebook and Twitter ads partner, has hired an agency executive to head up client services in a bid to forge deeper relationships with...
Tagged: online advertising
ChoiceStream’s January Cost Calendar Breaks Stride With Travel and Automotive Categories Topping The List in 2014
Gifting Giving & Trips to the Mediterranean Become the Highest Cost Audience Segments in December Boston, MA – ChoiceStream, the top choice for brand advertisers...
In Speech, Obama Conflates Ad Tracking With NSA Spying
In a speech Friday on proposed changes to the government’s spying program, President Barack Obama briefly linked the National Security Agency’s (NSA) domestic and foreign...
Ex-AOLer Fred McIntyre On Awe.sm, ‘Tectonic’ Shift In Media Landscape
Fred McIntyre, CEO of social marketing platform Awe.sm, has noticed that while the present-day patterns of media consumption are exciting, they also pose challenges to...
Wearable Tech Theater of the Absurd: Cadbury Jacket Lights Up When You Eat Chocolate
Cadbury has created an interactive jacket that responds and lights up as the wearer eats chocolate as part of its ongoing “Joyville” themed campaign. London...
Why Wasting Impressions Is Good For Performance
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Netflix’s Next Ambitious Original Series: Marco Polo, by the Weinstein Co.
Netflix, the largest subscription streaming service, reached an agreement to carry an original TV series about the explorer Marco Polo from Weinstein Co., the independent...
NRF 2014: Is Mobile Lagging As A Retail Investment Priority?
Although 53% of retail marketers now list mobile as their top strategic priority, there is still a disconnect between plans and actual investment, according to a Shop.org...
Digimarc’s New Barcode Lets Mobile Users Scan Objects
Would you rather scan a QR code or scan the whole item to receive additional information? Digital watermarking company Digimarc is betting that consumers are...
Vail: How Data, Customer-Centricity Inform Digital Deployments
You might not call it an epic fail, but Vail Resorts’ first stab at developing its EpicMix social ski app forced the brand to reconsider...
CES 2014: Can Advertisers Connect With the Connected Car?
The advertiser imperative is simple: send the right message to the right user at the right time. The growth of the connected car has presented...
What the Photos People Post Say About Brands
No marketer in her right mind has the patience, let alone the resources, to sift through a gajillion online photos to get a sense of...
The Real Promise Of Programmatic: Always On, Multichannel Marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
2014 Marketing Imperative: Leveraging Cross-Screen Social and Location Data
On Tuesday, the folks at UberMedia – based just blocks away from the final chapter of the college football BCS Bowl game in Pasadena, CA...
Anne de Kerckhove, Videology, Explains What Programmatic Space Must Do To Attract A Larger Share Of 2014 Brand Budgets
Programmatic buying continues to dominate video advertising conversations, and the ad tech industry can expect it to move further into the mainstream of media buying...
YP Boosts Location-Based Ad Capabilities With Sense Networks Buy
Online business directory company YP announced Monday its acquisition of mobile ad firm Sense Networks for an undisclosed sum. Sense Networks offers location and behavioral-based...
