The Not-So-Secret Agent’s Dilemma
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Tagged: online advertising
How Is The China Luxury Market’s Slowdown Affecting Digital Ads?
Programmatic buying is becoming increasingly important to the China advertising industry. But in recent weeks, executives, including Publicis’ Maurice Levy, have shared how a dip...
Zoom Out: Go Beyond Hyper-Local
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Digerati50: A man of two worlds
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are he Via DNA
Data pick of the day: Younger TG drive internet TV
Online television has played a key role in the increase of consumers’ time spent online. As internet becomes a key source of entertainment, it appears...
Workflow Automation Is About To Get Interesting
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
IAB Updates Video Standards; Mixpo’s Lanctot On Ad Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Standardizing Ads The IAB is seeking comment on an update of its “Digital Video...
Yahoo and Viddsee to bring short films to your screen
Yahoo said it was collaborating with Viddsee, an online video platform for curated micro-cinema content, to bring short films to the forefront. Via DNA
Digital agency Bullseye expands in Jakarta, two new appointments
Digital agency Bullseye has made two recent senior hires in Jakarta as part of its growing team and foothold in Indonesia.
Media Prima and Senheng in e-paper/ gadget distribution deal
Media Prima Digital, the digital arm of media giant Media Prima Berhad, has signed a Memorandum of Understanding (MoU) with Senheng Electric (KL) Sdn Bhd,...
IP still very much relevant in digital age, but …
Intellectual property (IP) is still relevant in today’s digital era, and is something everyone should consider: These were among key messages highlighted at a roundtable...
Digital publishers chase video with mixed results…
Digital publishers chase video with mixed results buff.ly/1kGE6xP
Julian Assange at SXSW: ‘People Are Products Sold to Advertisers’
WikiLeaks founder Julian Assange took the stage at SXSW Interactive on Saturday — via Skype, at least, where his name showed up as “Bruce Willis”...
Comcast-FreeWheel Deal Underscores Collision Of TV, Digital Video Interests
Comcast’s acquisition Thursday of video ad serving platform FreeWheel generated numerous questions, the most common being: What does this mean for the future of Pay...
AdMonsters Meetup – SF
Event Type: Technical Forum Geographic area: US/North America Tuesday, March 25, 2014 Sub Headline: Drink, Mingle and Talk Cross-Channel Event promo: AdMonsters partners up with...
As Digital Call Tracking Spikes, Telmetrics Looks Ahead
Call-measurement company Telmetrics says it’s seeing digital call tracking jump among its customer base of agencies, publishers and brands. The company’s core business focuses on...
