Vox.com Aims to Bring Context to News With ‘Card Stacks’
Vox Media, home of The Verge, SB Nation and Polygon, made its name catering to niches like tech, sports and gaming. But now it wants...
Tagged: online advertising
Goooooaaal! Pelé’s new soccer app shoots and scores
For every soccer fan who has ever wanted to follow in Pelé’s nimble footsteps, here’s your chance. The iconic forward, still looking spry and wily at...
‘Pipe’ Dreams
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, vice president for...
What Goodhart’s Law Can Teach You About Performance Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Debunking the Mobile Exchange Myth
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Data pick of the day: Exclusive content leads to brand advocacy
As online creativity and marketing become more sophisticated, there is more evidence coming through on consumers’ willingness to like, share and promote a branded activity...
Twitter advertising gets new mobile features
Twitter has started a trial of Click to Call by allowing advertisers to include this feature in their sponsored tweets. This option will enable consumers...
Data pick of the day: Tech products most discussed online
Influencers have gained prominence in the marketing ecosystem, especially in the wake of digital growth. Even though influencers, also dubbed as brand advocates by some,...
OMD bags RACV & Pacific Brands in Australia
Following competitive pitch processes, OMD has clinched two wins in Australia. The agency has been appointed the media AOR (agency of record) for RACV, pegged...
Transparency And Privacy: It’s Time To Clean Up Our Acts
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller...
Native Programmatic Will Scale When Everyone Loosens Up
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Who Should Own Customer Data?
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Carat China looks to connect the offline & online with Magic Box
Carat China has invested in bringing the industry a vending machine that combines social communities and microtransactions or payments via mobile – Magic Box. The...
WPP to acquire mktg services agency XMKT Group in China
WPP has agreed to acquire XMKT Group, a marketing services agency specialising in customer experience management. Founded in 2010, XMKT Group has four key divisions:...
Digital consumers breaking through the cloud
If you can, then take the next step in regaining control of your own data, by moving it to a service controlled by you or...
In Defense Of The GRP
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
