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What Goodhart’s Law Can Teach You About Performance Data

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Roman Shraga, data scientist at PlaceIQ. Is there a metric you use to evaluate the effectiveness of something critical to your company’s success? What about a metric used by your […]
Via: AdExchanger

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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