Reliable and seamless connectivity a concern for 2015
With Asia becoming mobile-first this year and the unprecedented adoption rate of mobile devices in the enterprise landscape means that wireless access is now more...
Tagged: online advertising
16 Vendors Under The Glass, As Gartner Releases First Digital Marketing Hub Quadrant
Gartner Research’s first-ever Magic Quadrant for Digital Marketing Hubs, released Wednesday, assumes that ad tech, marketing tech and CRM will naturally converge. As such, it...
Headway Digital Receives Platinum Certification in MediaMath’s OPEN Buyer Certification Program
Recognition highlights Headway Digital’s leading role and thought leadership in the global programmatic media-buying space Miami, FL – Headway Digital, (www.headwaydigital.com), the online ad industry’s...
Rev Asia culls titles, lays off staff
Digital media group Rev Asia Bhd, listed on the ACE Market of Bursa Malaysia, is discontinuing certain print and digital publications in its stable, as...
Data pick of the day: Young internet users lead in online TV viewing
According to data released by Global Web Index, 2014 marked the first time that, on average, younger internet users watched more than an hour of...
Programmatic Provider, ChoiceStream, Announces Monthly Changes in Consumer Segment Costs, As Tracked By Machine-Learning System
Offer Seekers Rise in Cost While Groceries and Travel Drop Boston, MA – ChoiceStream, a leader in programmatic advertising, today released its monthly Audience Cost...
CPG Data Specialist Dunnhumby Sees A Future Forging New Currency
Dunnhumby, British grocery giant Tesco’s data science subsidiary, sits at the intersection of online and offline retail data. It mashes up CRM files and loyalty...
Urban Outfitters Is Dressed For Mobile Success
Urban Outfitters’ target customers might be married to their phones – but it’s more of an open relationship than one might think. “The attention deficit disorder...
The Risk-Reward Equation for Publishers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
DigiVive bags Digital Experience Award at World Communication Awards 2014
DigiVive’s flagship brand nexGTv has bagged the digital experience award at World Communication Awards 2014. The latest edition of the Awards was help in London...
Indosat launches Google Play Carrier Billing in Indonesia
Indosat has launched Google Play Carrier Billing for its Indonesian customers allowing them to purchase applications on the Google Play Store by using their pre-paid...
YouAppi Launches OneRun™ Mobile Customer Acquisition Solution
Through its proprietary predictive algorithms, which analyze the usage and spending habits of 200+ million mobile customers engaging with 1100 apps and mobile sites, YouAppi...
Baidu Said to Buy Stake in Uber, Helping App Expand in China
Baidu is buying a minority stake in Uber, giving the car-booking company a boost as it expands in China, according to a person familiar with...
Publishers Need To Stop Looking For Unicorns
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eva Smith, vice president...
Xiaomi suspends sales in India
Chinese smartphone maker Xiaomi has suspended its handsets’sales in India after the company had been served an injunction by the Delhi High Court for infringing...
Cookies Crumbling As Top Choice Now That Atlas Tracks Consumers via Facebook
There’s a fascinating interview at eMarketer that underscores something we’re witnessing more and more: cookies are gone as a top tech choice for tracking consumers....
