Reduce Data (https://www.reducedata.com/) announces the launch of Cross Device Audience Suite, a solution that enables advertisers to define first custom party audience segments across campaigns,...
The results are in – and they’re not pretty. “I’ve had my eyes opened and it’s frightening,” said Bob Liodice, president and CEO of the...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Megan...
Mountain View, CA – Reduce Data (https://www.reducedata.com/) announces the launch of dynamic cross platform ads enabling advertisers to deliver personalized ads seamlessly across multiple platforms...
Spotify is getting into the local ad game, courting brands with a platform that helps advertisers geotarget audiences in the US. The music streaming service...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
XM Asia Pacific has opened a digital production hub in Vietnam that will offer turnkey production services to support existing XM clients, and both new...
Tim Dunn is the director of mobile and strategy at Isobar US This was supposed to have been the year when the beacon invaded Main St.,...
In his first interview on Axiata Group’s digital strategy, CEO Jamaludin Ibrahim shares that the telco is one year behind the pace he would have...
Leverages Industry-Leading Direct Order Platform to Bring Premium Buyers to 250,000+ Apple iOS Developers Worldwide LOS ANGELES – Rubicon Project (NYSE: RUBI), a leader in...
When it comes to the data that helps brands and marketers understand what impacts their actions have in the marketplace, does size matter? Citing insightful...
The digital workspace platform Evernote has announced the launch of its chat and presentation mode features to its users. The new feature earned its first...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 03/12/2014
Accenture has entered into an agreement to acquire Reactive, an independent Australian ad agency and winner of Ad Age’s Small Agency Award for digital campaign...
With a go-to-market strategy that’s centred on working with telco operators and not against them, for Singapore startup GNum Pte Ltd, it’s all about the...
Consumers prefer digital media players like Roku, Chromecast and AppleTV over live TV, according to the GFK study “Digital Media Players 2014.” Nineteen percent of...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
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