A Telco With Pipes, Data And Content? Switzerland’s Already Done That.
AdExchanger | Swisscom is an example of how telcos like AT&T, Verizon or Singtel might evolve. In April, the Swiss telco combined its mobile phone...
Tagged: online advertising
The Role Of Ad Tech In The Post-Truth Era
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
A Look Ahead: The Rise Of Data, Consolidation And Privacy
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
TabMo First Mobile DSP to Be Certified by Nielsen Digital Ad Ratings
London – TabMo, the programmatic mobile video advertising company, is the first mobile demand side platform (DSP) to be certified by Nielsen Digital Ad Ratings (DAR)....
SnapApp Publishes ‘The Campaign Confidence Gap’ Report
Ahead of the weekend, MMW learned that SnapApp — provider of a popular SaaS platform used by B2B marketers to create, publish, manage and measure...
IoT Is A Security Mess And Regulators Are Paying Attention
AdExchanger | The internet of things will be a top enforcement priority for the Federal Trade Commission and the Federal Communications Commission in 2017 – especially...
Mediekompaniet Adapt Adopts Unified Ad Server, Expanding its Use of PubMatic’s Revenue Management Platform, SEVEN
Sweden’s largest publisher consortium adopts a full stack approach to their programmatic strategy STOCKHOLM – PubMatic, the automation solutions company for an open digital media...
The One Mobile Commerce Stat Marketers Must Know
on line shopping Mobile marketers failing to take mobile commerce seriously are missing golden opportunities. That’s a key takeawy from a new report, the findings...
Media Storm CEO Says Audience Planning Is Where TV And Digital Agencies Align
AdExchanger | Independent media and entertainment agency Media Storm is deepening its client workbench. Media Storm specializes in helping network, cable and studio clients such...
TubeMogul partners with Tapad on cross-device mktg
TubeMogul has signed an APAC partnership with Tapad, the cross-device marketing technology firm. The deal extends throughout Southeast Asia, with Singapore as the first market to...
OpenX Builds Out Executive Team with Hires of Chief Financial Officer and Chief People Officer
New appointments support robust company growth LOS ANGELES & NEW YORK – OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization...
NBC News exec Nick Ascheim: Facebook has a ‘civic responsibility’ to act on fake news
Subscribe: iTunes | Stitcher | RSS The use of Facebook to spread propaganda, distortions and disinformation should serve as a wake-up call to the platform,...
Zenith Predicts Global Ad Spend Will Grow; Amazon Unveils A Store Without A Checkout
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Forecasting The Future Global ad spend will grow 4.4% in 2017 to reach $566...
Beauty Retailer Birchbox Returns To TV
AdExchanger | After a brief hiatus from television, Birchbox is reinvesting in the medium for a multiplatform holiday campaign. Birchbox, which sends beauty products to...
Visual IQ Extends Retail Dominance with Addition of TechStyle
Leading Retailer Selects Advanced Marketing Attribution from Visual IQ to Measure and Optimize Marketing Performance NEEDHAM, Mass. – Visual IQ, the leading cross channel marketing attribution software...
Retail Brands Dropping the Ball on Mobile?
The future of retail is mobile. Yet, brands and retailers are failing to keep pace with consumer expectations. That’s the opening word in a provided...
