Jurong Point took shoppers on VR sleigh ride
To stand out with shoppers this Christmas, Jurong Point Shopping Centre launched a VR campaign and gave shoppers a chance to shop and hop on...
Tagged: online advertising
Comic: Year of the Marketer
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Move Fast And Break Things: Holding Company Shape Shifts Of 2016
AdExchanger | For the big six holding companies, 2016 was a year of acquisitions, restructures, reviews and leadership shakeups, centering expertise around data and digital....
Elf On The Shelf: 2016 Ad Tech Edition
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
New Years Resolution For Publishers: Ditch The Q4 Craziness
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Allison Mezzafonte,...
Mobiquity, Insert Partner to Provide Real Time, In-App Personalization
Mobiquity, a digital engagement provider for Fortune 500 companies, and Insert, the automated in-app marketing platform, just announced a partnership to deliver real-time, in-app personalization...
Glossy’s top 5 podcasts of 2016
An increasing shift to see-now-buy-now, more brands departing the traditional fashion calendar and shows, finding ways to market to consumers in an increasingly crowded online environment...
Data pick of the day: Over 1 in 5 millennials watching eSports
eSports may still be in its infancy, but this form of entertainment has been quick to make its mark according to GlobalWebIndex’s data. GWI’s data...
Comic: "We’re investing in A.I."
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Nielsen Acquires VisualDNA; Consumers Are Unhappy With Samsung OTT Ads
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buy One, Get One Nielsen is on a Christmas shopping spree. After acquiring content...
Yieldmo Study Uncovers Consumer Sentiment on the Current State of Mobile Advertising, Identifying the Need for Better-Designed Mobile Ad Formats
User-friendly ad formats were preferred by two-thirds of U.S. consumers, which drove higher unaided brand recall for advertisers and improved brand favorability for both advertiser...
GetResponse Goes Mobile with Webinar Management
GetResponse — a global online marketing platform for SMBs — announced this week the release of their new GetResponse Webinars app. The app is now...
DashBid Launches DBeX The First Exchange Powered By The DashBid Engagement Spectrum
The Engagement Spectrum segments audiences based on video engagement and demographic distribution, becoming the first exchange allowing advertisers to buy against these parameters New York...
As IoT Ads Become Reality, Privacy and Security Concerns Follow
Ads have already come to the so-called Internet of Things, an Interactive Advertising Bureau report has found. The trade organization surveyed consumers about “IoT” devices,...
Viewability’s Double-Edged Sword
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
As Agencies Ramp Up Advanced TV, Will Business Models Resemble TV Or Digital?
AdExchanger | Agencies are developing skills and business models around advanced TV buying, just as they once did for programmatic buying. GroupM has a dedicated...
