Header Bidding And The Fate Of RTB
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Eric Berry,...
Tagged: online advertising
Getting Consumers To Download An App Is Easy – Now Comes The Hard Part
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Digital Place-Based Advertising Is Primed For Programmatic Growth
AdExchanger | Digital place-based (DPB) media – screens with digital content placed in malls, offices, taxis, airports and other locations outside of the home –...
Brightcove Study Reveals the State of Interactive Video in Marketing
Report highlights interactive video’s ease-of-use, accessible cost, and high customer engagement as key marketing drivers in 2016 BOSTON – Brightcove Inc. (NASDAQ: BCOV), the leading...
Ogilvy Impact hires Fiona Forbes as new Director
Fiona Forbes has joined Ogilvy Impact, Australia’s employee engagement and change communication agency, in the position of Director. Ms Forbes is a highly experienced senior...
To Rev Up Sales, Auto Industry Must Embrace Customer-State Data
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Malaysia’s MDA reappoints comScore as official ‘measurement currency’
The Malaysian Digital Association (MDA) has reappointed comScore as its official Internet audience measurement currency, while the latter launched a new platform to take into...
Revcontent Hits Impressive Milestone of 200 Billion Content Recommendations Per Month
SARASOTA, Fla. – Revcontent is announcing its most recent achievement of powering 200 billion content recommendations per month. After hitting the milestone of 150 billion...
What are Singaporeans thinking about this CNY?
With the Chinese New Year celebrations going on in Singapore, Outbrain looks at the trending topics for the festival which brands can leverage to join...
Programmatic Ad Platform Admedo Raises $6m with MMC Ventures
MMC leads the Series B round, joining existing investors, including Sussex Place Ventures London: MMC Ventures, the award-winning venture capital fund, has led a Series B...
Convenience drives rise of mcommerce in Malaysia: Report
People are now increasingly comfortable using mobile devices to shop with nearly three quarters (69 per cent) now browsing or buying on their devices globally...
Adblock Plus Now Available on Samsung Mobile Devices
Newest Android 6 (Marshmallow) Download to Enable Adblock Plus for Samsung’s Mobile Browser Adblock Plus, the #1 most popular browser extension for blocking annoying online...
TD Ameritrade Is Starting To Bank On Mobile
AdExchanger | Online stock trading company TD Ameritrade is investing more in mobile advertising – but is struggling to determine the impact. “Measurement continues to be...
SUPER BOWL: Brands Now Questioning How Worthwhile Super Bowl Ads Are – Thanks To Rise In Online Video
Despite 114 million people watching last year, majority watched ads exclusively online and not during half-time Since Oreo’s ‘Dunk In the Dark’ brands see online video as...
Growing the online grocery shopping culture in Malaysia
Online groceries haven’t really taken off in Malaysia, which means the market is ripe for the harvest, according to Freshcart Grocer. Via DNA
Appier hires new Chief Data Scientist
Artificial intelligence company Appier has appointed its first Chief Data Scientist, Dr. Hsuan-Tien Lin. Dr Lin joins the company from National Taiwan University, where he...
