Maxus Asia Pacific hires Nathan Cook as head of trading
Ajit Varghese, Regional CEO Maxus Asia-Pacific, has appointed Nathan Cook as Maxus Asia Pacific Head of Trading. Mr Cook joins as Simon Porter, the former Maxus...
Tagged: online advertising
Fyber Launches Open Mediation Program
Delivers Maximum Publisher Value Through One Platform with Open Access; Integrates Tapjoy as First Partner BERLIN – Fyber, a leading mobile advertising technology platform, today...
Yahoo forms committee to explore options of possible sale
After a disappointing fourth quarter results, Yahoo’s CEO Marissa Mayer highlighted a ‘strategic plan’ for the company ahead. As the company released further details of the...
A Billion People Use WhatsApp, But Messaging Apps Still Stump Market
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Week in Review: Lessons in spectrum refarming and e-commerce
E-commerce and spectrum news in the region grabbed Karamjit Singh’s attention as Japanese players struggle, brick-and-mortar Indonesian players go online, and Singapore’s telco regulator shows...
DataXu Launches Pre-Bid Viewability Offering
Leading programmatic marketing software co. offers global marketers tool to ensure quality and transparency in digital advertising Boston, MASS. – DataXu, a leading provider of programmatic marketing...
Specialist Investment Bank Boutique Predicts Advertising Spend to Reach $253bn by 2018
IBIS Capital cites big AdTech trends and predictions for 2016 in global AdTech investment review London – Media and tech investment and advisory firm IBIS...
What does FB-owned Parse closing mean for app developers?
Recently, the news broke that Parse is shutting down. With Parse retiring its service, many developers are wondering how to find a tool they can...
Setbacks aside, Jokowi continues digital economy mission with the West
Despite some recent setbacks, Indonesian President Joko ‘Jokowi’ Widodo is going to travel to San Francisco as part of his mission to establish the republic...
Wednesday Webinar: Everything is Changing in Mobile Marketing
Consumers are on the move and eager to engage with brands that provide seamless interactions across channels and devices, but often the experience they encounter...
SOOMLA Reveals Pay Likelihood to Increase 6X After First In-App Purchase in New Q1 2016 Mobile Gaming Insights Report
TEL AVIV, Israel – SOOMLA, an innovator in mobile gaming analytics, today announced its latest Q1 2016 Mobile Gaming Insights report, which illustrates user spending...
#sowhoknew: Looking for love on LinkedIn?
Valentines Day isn’t a big thing on LinkedIn. Well it wasn’t until BeLinked was launched, a Tinder style dating app that syncs with a users...
For LGBT Media Conglomerate Q.Digital, It’s Authentic Content FTW
AdExchanger | Brands need to earn the right to advertise directly to the lesbian, gay, bisexual and transgender community. It’s a matter of credibility, said...
Time Inc. Establishes New Advertising Sales Go-to-Market Structure Focusing on Three Advertiser Categories
—Mark Ellis Appointed President and Chief Operating Officer, Time Inc. Sales and Marketing; To Head Automotive Category— —Greg Schumann Appointed President, Pharmaceuticals, Time Inc. Sales...
Exterion Media and Telefónica UK Introduce Abi – The Smart Insights Tool
London, UK – Exterion Media has today introduced Abi, a new insights tool for marketers that draws on anonymous aggregated data from Telefónica UK’s 25 million O2...
Data Law Compliance Not Enough in Isolation to Protect Consumer Privacy
Data privacy is a consistently hot topic and the flames are fanned with questions around what constitutes personal data and where do we draw the...
