For LGBT Media Conglomerate Q.Digital, It’s Authentic Content FTW
AdExchanger |
Brands need to earn the right to advertise directly to the lesbian, gay, bisexual and transgender community. It’s a matter of credibility, said Albert Thompson, a digital strategist at multicultural marketing agency Walton Isaacson, in charge of the Lexus business. The car brand has a longstanding relationship with LGBT media company Q.Digital, the parent to… Continue reading »
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