Philly.com Adds Header Bidding To Move Programmatic Up The Stack
AdExchanger | Among all the pros and cons of adding header bidding, one challenge is often not addressed: getting buy-in from senior sales leadership. The...
Tagged: online advertising
Parkinson’s NSW releases emotive ‘The Lucky Ones’ campaign
A confronting and compelling film created by J Walter Thompson Sydney for Parkinson’s NSW takes centre stage in a campaign to raise awareness of Parkinson’s...
Distil Networks Launches New API Security Solution Designed to Reduce Risk and Downtime Across Critical API Attack Vectors
Bot Detection and Mitigation Leader Expands Product Portfolio Leveraging Expertise in Device Fingerprinting and Machine Learning to Revolutionize API Security SAN FRANCISCO – Distil Networks,...
A Lack Of Market Forecasting Is Holding Back TV Media Trading
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Amihai Ulman,...
What The NY Times Doesn’t Have; Facebook Sharing Gets Less Personal
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Eek-osystem John Geraci, former director of new digital products at The New...
The Digiday Video Anywhere Summit continues with insights from Fusion, CNN, Bloomberg
Day two of the Digiday Video Anywhere Summit will be live-streaming from Palm Beach, Florida, Monday — starting at 9:30 a.m. ET. Isaac Lee, CEO of Fusion,...
In Praise Of Complexity
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Why the Wall Is Crumbling Between Sales, Marketing
As VP of e-commerce, digital and data for Unilever North America, Doug Straton has done deals with grocery service Instacart where Unilever pays the $5.99...
How Academia Is Shaping Ad Tech And Platform Business Models
AdExchanger | Susan Athey will speak at AdExchanger’s PROGRAMMATIC.IO conference in San Francisco on April 14. Academia has a unique role to play in supporting the...
Syncing Radio And Out-of-Home: An Actual Thing You Can Do
AdExchanger | It’s possible to sync radio ads and digital billboards to reach drivers with cross-channel messaging – but scale, targeting options and measurement are...
Gameloft and mediasmart Partner to Make Gameloft Advertising Solutions’ Inventory Programmatically Available
London – Gameloft Advertising Solutions has partnered with mediasmart Mobile – a company that licenses its leading mobile DSP (Demand Side Platform), helping its clients optimize their mobile...
Even cows are going digital!
Microsoft Malaysia’s Dr Dzaharudin Mansor looks at what it means to adopt a data culture mindset – what it entails, and the sort of outcomes...
Former AOL President Bob Lord Moves to IBM as Chief Digital Officer
Continue reading at AdAge.com Via AdAge
Mediaocean Names Veteran Industry Leader Ramsey McGrory as Chief Revenue Officer
McGrory Takes On New Role to Drive Customer Success New York, NY. – Mediaocean, the leading software provider for the advertising world, today announced Ramsey...
Augmented Reality And Virtual Reality’s Susceptibility To Ad Tech Problems
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
#sowhoknew: Winners never quit and quitters never win…
Vince Lombardi one of the most successful coaches in the history of American Football, but he also had an uncanny knack of providing some of...
