Sidek Hassan appointed new MDEC chairman
Malaysia Digital Economy Corporation (MDEC) has appointed Sidek Hassan as its new chairman effective May 1. Via DNA
Tagged: online advertising
LiveRamp Hires Nielsen Veteran Jeff Smith as Chief Marketing Officer
Joins LiveRamp’s Leadership Team to Drive Marketing Strategy and Accelerate Growth San Francisco, CA. – LiveRamp™, an Acxiom® company, announced it has hired Jeff Smith as...
Personal Finance App Acorns Is Using Content To Plant A Seed With Millennials
AdExchanger | Acorns is an app that allows users to invest spare change left over from daily purchases in the stock market. Now it’s making...
Nativo Announces Issuance of First U.S. Patent for Sponsored Content Distribution
USPTO Awards Leading Native Advertising Technology Provider a Patent Relating to Programmatically Embedding Branded Content Across Digital Publisher Sites LOS ANGELES, CA – Nativo, the...
Publishers: Weigh The Risks Of Platform Content Distribution
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler,...
Artificial Intelligence Helps Advertisers Be More Compassionate
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Comic: Second Lunchtime
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
In New York, retailers go subterranean to tap commuting masses
For New York commuters trying to get out of the subway as quickly as possible, life is about to get a little more challenging: Underneath...
Digital Element Introduces NetAcuity Pulse Plus, the First IP-Based ZIP+4 Location Targeting Solution
New Offering Layers on to Mobile-Device-Derived Data to Provide Marketers with More Granularity ATLANTA – Continuing to address mobile marketers’ growing needs for more accurate...
Will Google’s New Meta Ad Exchange Be Named ‘Monopoly’?
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Cummings,...
Apple Pay debuts in Singapore
Competition for the digital wallets got tougher in Singapore, as Apple has launched its payment system in collaboration with American Express. This is the sixth...
Experian Marketing Services’ Annual Global Study Finds that the Top Challenge and Priority for Marketers is Knowing Their Customers
New York, N.Y. — Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, released its 2016 Digital Marketer Report. The eighth...
PROG I/O: It’s Still Early Innings For Offline Attribution
AdExchanger | The irony of digital marketing is that it has to justify itself because it can justify itself. If Michelle Weiskittel, manager of digital...
33Across Integrates New Audiences Into Oracle Data Cloud
Programmatic Pioneer Brings Data, Intent Signals and Audience Insight to the Oracle Audience Data Marketplace NEW YORK – 33Across, a publisher monetization platform and programmatic...
Are Ad Blockers A Signal Of User Choice?
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Samantha Price,...
Malaysia in 4G mode while others mull 5G: Ericsson
With the perfect storm of 5G, IoT and the cloud, digital disruption is coming to every industry in Malaysia, argues Ericsson senior exec Todd Ashton....
