How Academia Is Shaping Ad Tech And Platform Business Models

AdExchanger |

Susan Athey will speak at AdExchanger’s PROGRAMMATIC.IO conference in San Francisco on April 14. Academia has a unique role to play in supporting the digital economy, as its members bring a completely different perspective to studying ad auctions. The academic underpinning of ad auctions isn’t new – Hal Varian, Google chief economist and early AdWords designer,Continue reading »

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Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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