AdExchanger | After decades of specializing in hardware and on-premise servers, IBM is emphasizing its new-wave agency IBM Interactive Experience (IBM iX), a mashup of design,...
AdExchanger | The Trustworthy Accountability Group (TAG) took the wraps off of its anti-fraud certification program on Monday, the culmination of more than a year...
Traditional businesses are struggling to find a role in this new digital economy – some are, in fact, becoming software companies, but they are in...
The Singapore Government’s move to allocate US$30 million to four large corporates to be used for startup funding strikes Karamjit Singh as major recognition that...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister,...
Even though Chinese companies are still many to list overseas, their primary goal when doing so may not be to expand their international presence. To...
As part of a competitive media review, Target has appointed OMD Melbourne as its new media buying partner. From July 1, OMD will take full responsibility...
— Direct Integration with White Ops Technology Blocks Bots Before an Ad Is Served, Protecting Advertiser Budgets While Preventing the Growth of Criminal Activity –...
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Nico Neumann,...
People are the most important asset for a company, believes Otto Ruijs, Managing Director, Hyper Island Singapore. He spoke to Digital Market Asia about why...
Megan Gilbert Joins FUSION From Studio@Gawker as Director of Branded Content for Lightworks FUSION (@FUSION) announced two strategic appointments to bolster its revenue operations....
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Integration of Sizmek products facilitates brand safety, contextual targeting and eradicates waste, ad fraud London, UK – Sizmek (NASDAQ: SZMK), the open ad management company for...
Didi Chuxing, a mobile transportation platform, has secured USD1 billion in DiDi, creating the single largest investment the Company has ever received. Through this investment,...
Karamjit Singh points out that SMEs are laggards in adopting digital marketing, but they have very good reasons for being so. Even startups staffed with...
More
