Sovrn Releases SSL Advertising Solutions
Easy end-to-end encryption for publishers and advertising buyers BOULDER, Colo. – Sovrn®, advocate and partner to independent publishers, who represent more than 80,000 websites, has...
Tagged: online advertising
Amazon Video Direct Ready to Challenge YouTube
It was the biggest news in digital video this week — if not this year. Amazon is taking the challenge directly to YouTube and giving...
Activision Blizzard Courts Ad Dollars As It Builds Its E-Sports Empire
AdExchanger | Activision Blizzard, the gaming and interactive entertainment brand behind the “Call of Duty” franchise, and which acquired Major League Gaming (MLG.tv) for $46...
Video Advertising Executives View Programmatic Growth Inevitable Across Western Europe and US
New research from MTM and Ooyala highlights barriers, enablers and state of adoption for programmatic video advertising across Europe and U.S. LONDON, UK. – New...
Ibotta Teams with LiveRamp to Drive Incremental Sales for Retailers
As part of the company’s stated mission to help retailers drive incremental sales and new customer acquisition, Ibotta — a mobile shopping app that pays...
Is There A Conflict Of Interest Haunting Ghostery’s Business Model?
AdExchanger | Whether or not Ghostery is an ad blocker depends on how you define “ad blocker.” Also depends on who you ask. It’s an...
Instagram gets a new look
Instagram launched a new look for the platform including an updated icon and app design for the main Instagram app, and a new unified set...
Infogroup Media Solutions and Lotame Partnership Delivers High-Quality Data to Target Niche Audiences
Dual Solution Brings Increased Precision and Accuracy to Online Targeting NEW YORK, NY – Lotame, the universal cross-device data management platform humanizing the consumer decision...
Two smart devices to control diabetes
Given that control is the key to saving diabetics’ lives, Ong Kai Kiat looks into how digital technologies can help. Via DNA
Nearly half of Asian businesses have no digital strategy
Despite all those catchy slogans and taglines – such as ‘data is the lifeblood of the business’ or ‘data is the new electricity of the...
Amazon takes on YouTube with new video service
Amazon has launched an enhancement to Amazon Video by launching Amazon Video Direct (AVD), which will allow people to upload videos for Amazon customers, including...
Adblock Plus Passes 100M Users; Digital Video Measurement May Not Be Strict Enough
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Over The Fence Adblock Plus (ABP) surpassed 100 million users, cementing its position as...
NewFronts: Digital Pubs Act More Like TV
AdExchanger | YouTube reaches more 18- to 49-year-olds on mobile alone than any cable network or broadcaster, said Susan Wojcicki, CEO of YouTube, during Google’s...
Flattr & Adblock Plus Collaborate to Fix 27-Year-Old Flaw in World Wide Web
Launch ‘Flattr Plus’ to restore the Internet’s original payments capability Flattr, the content-funding tool that already paid 30,000 creators since 2010, and Adblock Plus, the...
Visible Measures Offers the Industry’s First 100% Fraud-Free Solution for Video Advertisers
Video Analytics & Advertising Technology Provider Guarantees Solution to Unburden Advertisers from Industry-Wide Ad Fraud Issue BOSTON – Visible Measures, the leader in content advertising...
The Dark Arts Of Second-Price Auctions
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
