Location Intelligence: Insights From The Inside On Consolidation Ahead
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: online advertising
mediasmart Adds Further Partnerships for Enhanced Mobile Video Capabilities
Fyber and AppNexus join video supply partners London – mediasmart Mobile – a mobile technology company whose DSP (Demand Side Platform) optimizes the media buying...
Was Methbot’s Financial Impact Grossly Exaggerated?
In late December, the digital security firm White Ops released a bombshell report outlining a sophisticated video ad fraud scheme that it estimated was siphoning...
YouAppi Launches Rewarded Video Solution Delivered through Lightweight SDK Offering New Revenue Opportunities for Publishers and App Marketers
Rewarded videos and video interstitials, delivered programmatically and via premium demand partners utilizing YouAppi’s event-driven targeting will create new revenue streams for publishers while delivering...
How word-of-mouth mktg platform ReferralCandy went global
Singapore-based SMB and customer referral platform ReferralCandy started as a one-man operation and quickly grew into a team of three employees living and working out...
MediaMath Recognized in the Latest Gartner Magic Quadrant for Digital Marketing Hubs
NEW YORK, NY – MediaMath, the leading independent programmatic company for marketers, announced it has been recognized by Gartner, Inc. in the latest “Magic Quadrant...
Unilever, SKY and L’Oreal Embrace Artificial Intelligence-Led Content Marketing with Codec
AI-STARTUP HELPS 14 NEW CUSTOMERS UNDERSTAND AUDIENCES WHEN PLANNING MARKETING CONTENT London – Content marketing platform Codec announces that business grew by 53 per cent from...
eMarketer Explains Why Why Consumers Get Email Fatigue
Email marketing still works, but it only seems to work when it’s not abused. That’s the key takeaway in a new report from eMarketer. As...
Adjust Calls for ‘Measurement 2.0’ to Solve Data Security and Privacy Problems
Increasing Data Fraud Drives Modifications to Requirements and Infrastructure for the Mobile Market BERLIN and SAN FRANCISCO – Adjust today announced its commitment to “Measurement...
A Window Is Opening To Give Publishers Control Over Their Audiences
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran,...
How Conagra Kicks Low-Quality Impressions To The Curb
AdExchanger | Conagra, which owns brands like Chef Boyardee and Orville Redenbacher’s, is no newbie at negotiating for better ad quality. In 2014, it started...
Ace Metrix Names Lightheartedness the Key to Super Bowl LI Advertising Success
Scientific analysis reveals that American audiences just want to be entertained LOS ANGELES – Ace Metrix, the leader in measuring the impact of television and...
‘Mannequins freak me out’: Inside Reformation’s new techie San Francisco store
There won’t be any mannequins in Reformation’s new San Francisco store. “Mannequins freak me out,” said Yael Aflalo, Reformation’s founder. “In stores, everyone does posters...
From Polling Station to Ad Campaign: Marketing Lessons from 2016’s Political Surprises
Landmark political events were seen on either side of the Atlantic last year, with the EU referendum and the US presidential election. Results for both...
Using Data To One-Up The Competition
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
BBDO Singapore’s GM takes on MD role at Proximity London
Joe Braithwaite, General Manager of BBDO Singapore, will be transferring within the network to Proximity London, where he will be filling the role of Managing...
