Ad Dollars Help Fuel Proliferation of Beacons and Proximity Sensors
Beacons and other proximity sensors those small devices that communicate with mobile apps in physical environments just keep sprouting up all over the place. Their...
Tagged: online advertising
Thirteen Months of Server-Side Header Bidding in Production: a Report from the Trenches
After more than a year of running large inventories of display and mobile traffic through our in-house built server side solution, the results are clear:...
PubMatic Appoints Emma Newman as UK Country Manager
LONDON – PubMatic, the automation solutions company for an open digital media industry, announced the appointment of Emma Newman, formerly vice president of international marketing,...
When Navigating The Complex IoT Channel, Marketers Need To Think Big But Focus Narrowly
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
If Marketers Withheld Cash, The Industry Would Change (And There Might Be Less Crap)
AdExchanger | The Association of National Advertisers voted “transparency” as 2016’s marketing word of the year. Although this year is still young, “crap” is shaping...
Publicis.Sapient Expands Role of Nigel Vaz to be Global President for DigitasLBi
Boston — Publicis.Sapient, part of Publicis Groupe [Euronext Paris: FR0000130577, CAC40], announced an expanded role for Nigel Vaz, naming him Global President for DigitasLBi. In...
Pre-Game Winner: Wix Has the Most-Seen Super Bowl Campaign Before the Game
Wix.com has won the run-up to the Super Bowl by one measure, at least: the accumulation of views for its Super Bowl campaign. Its “Disruptive...
Twitter reacts to Nordstorm, Neiman Marcus dropping Ivanka Trump line
Nordstrom announced last night that it is dropping the Ivanka Trump brand from its stores and now Neiman Marcus is following suit, as a growing...
RBC Capital Markets: Long Live Ad Tech (But Only The Differentiated Companies)
AdExchanger | Andrew Bruckner, VP of equity research at RBC Capital Markets, will share the Wall Street POV on programmatic at Programmatic IO on April...
AdTheorent® Integrates with Commerce Signals to Leverage Purchase Insights
Integration enables AdTheorent to optimize campaigns based on purchase data, measure online and in-store sales lift and glean audience insights to inform future campaigns NEW...
Rubicon Project Deepens Product Leadership Bench with Addition of Mobile and Messaging Veteran to Lead Mobile App Monetization
Bill Wolfe Named Vice President of Product Management for Mobile Apps LOS ANGELES – Rubicon Project (NYSE: RUBI), which operates one of the largest advertising...
How Pizza Hut Bakes A Multiscreen Super Bowl Strategy
AdExchanger | Pizza Hut set a record during last year’s Super Bowl when it sold $12 million worth of pizza through digital channels. This year, it...
How publishers manage header bidding: Server-to-server vs. browser-based wrappers
by John Donahue, Chief Product Officer, Sonobi For an imperfect technology, header bidding had a big year in 2016. Over 40 percent of the comScore...
After The Gannett Spinoff, Tegna Builds Up Its Addressable TV Ads Business
AdExchanger | After Tegna spun off its broadcast and digital media business from Gannett in 2015, it built a managed services unit called Premion, focused...
mHealth News: The Headlines You Might Have Missed
Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week. First-of-its-Kind...
Flush with investment cash, online resale startups enter an international growth race
Venture capitalists and fashion startups don’t always see each other eye-to-eye — but investors are currently placing big bets on one fashion-tech sector: the online resale marketplace....
