Mountain Dew Crowd Sources Ad Media Buying
Mountain Dew took three new Dew flavors to fans, asking for feedback on placing ad media buys. The move represents the latest in a series...
Tagged: online advertising
Google’s ranking now takes loading speed into consideration!
Most online publishers already know instinctively that a slow-loading website isn’t a good thing. After all, who has the time to browse around a website...
Idea management software
Just received this week’s Springwise newsletter and thought I would share a post that I found really interesting and useful for many companies: Convincing employees...
Online audience profile targeting
For many years we have only had cookie-based tracking data to rely on when trying to determine a general profile of the users browsing the...
Brazilian Social Media Guru Tells You What To Do!
Today I browsed Adverblog and couldn’t help clicking on the Brazilian agency Gringo newest invention: The self-promotion site called “Campanha Instantanea” (Instant Campaign), mocking at the...
WPP Announces $25m Investment in Omniture
Actually this is old news… (3 months), however still interesting from the point of view, that WPP (and thereby Group M’s media agencies) now are going...
News from YouTube and Myspace…
Found these 2 articles about a new ad-funded video service on YouTube and a Partnership between Myspace and Visible Measures: The joint venture made by...
Age and gender targeted outdoor ads
Yahoo Japan Corp. will begin distributing targeted content via electronic billboards in train stations and other facilities, based on who is walking past. The company...
Augmented Reality
Just talked to one of my collegaues, who are working on a digital project using augmented reality (AR). So surfed the Internet for some more info on...
E-shopping
E-shopping is huge World-wide, but I still haven’t seen an e-shop that really provides you with the same feel of shopping as you get in real life… For...
Nike+ and Killzone 2
After the ‘North vs. South’ theme to RunLondon a few years ago, and the patriotic pride aspect to the HumanRace in 2008, Nike+ goes one...
Wi-Fi advertising…
The guys over @ Adverblog just published some great cases of integrated advertising using Wi-Fi technology. In the German Wings case they used airport Wi-Fi-Spots to supply passengers...
WIX it and create your free flash website in seconds…
I discovered this website, www.wix.com that does ‘instant’ flash sites. It allows users to create any kind of web content (web sites, widgets, blogs, myspace...
Heineken’s user generated Walk In Fridge…
Heineken booked a nice viral success with the recent Walk In Fridge commercial. Within a couple of weeks it got over 5 million online views....
