Analytic Partners joins Shopper Marketing 2013
Singapore – Analytic Partners will sponsor Marketing Magazine’s Shopper Marketing 2013 conference. Source: Marketing Interactive
Tagged: online advertising
MAS publicises new coins
Singapore – The Monetary Authority has been running an online as well as public relations-led campaign for its new range of national coins. Source: Marketing...
Two thirds of shoppers prefer mobile web over apps
As part of the ongoing quest to make retailers see the light and offer decent mobile support for online shopping, a new study has revealed...
Mun appointed president of 4As
Malaysia – The Association of Accredited Advertising Agents (4As) of Malaysia has elected Dato Johnny Mun (pictured) as president and Nicky Lim as vice-president. Source:...
Ivy Wong ventures into new mobile territory
Hong Kong – The ex-CEO of Next Mobile has embarked on a project to prove consumer-generated content is a real business opportunity. Source: Marketing Interactive
Facebook Home launches another jovial spot
Global – Facebook’s run of bad advertising campaigns continues for its up-and-coming Android system, Home. Source: Marketing Interactive
Top 80 Tools for Digital and Data Marketing
Consider these digital tools that can help build a clearer picture of your customer’s behaviors and actions. Source: ClickZ Asia
Privacy… what privacy?
Yes, we’re now more aware that companies have our data, but how far will the Hong Kong’s government’s Data Privacy Ordinance go to protect our...
Tiger consolidates global digital business
Global – Tiger Beer has consolidated its digital and social media account, awarding it to independent agency iris after a pitch. Source: Marketing Interactive
Poker Giants on The Hunt for an Online Gaming License
The Chicago Tribune reported Friday that a gambling expansion bill in Illinois may allow PokerStars, which was formerly accused of money laundering and fraud by...
Video Ad Sellers Chase TV Dollars
In a effort to tap into TV budgets, online video vendors are changing their tack. Via digiday,com
Social and Digital in Japan: What’s Next?
Japanese prosumers provide insights to how the country’s social digital landscape will pan out in 2013 and beyond. Source: ClickZ Asia
Report: Australians on Facebook ‘like’ TV and retail
Home and Away was the second television show to enter the list, coming in fourth place overall, and was one of the most talked about...
Zynga to Launch Its First Real Money Games in The U.K. Wednesday
Tomorrow, social gaming giant Zynga will introduce to the United Kingdom its first real-money gambling product made possible through a partnership with online gaming firm...
IPG to expand its RTB platform in Hong Kong
Hong Kong – IPG Mediabrands will open up its real-time bidding service to all Hong Kong clients from April, following a soft launch earlier this...
Mercedes-Benz’s "breakout" YouTube video
Singapore – Mercedes-Benz launched a campaign for its A-Class model, using a special YouTube video that shows the car “crashing” the screen to illustrate the...
