Asia City gets big boost for tablet platform
Hong Kong – Flight Centre signs a 52-issue deal with HK Magazine to reach its audience via tablet platforms. Source: Marketing Interactive
Tagged: online advertising
Profero moves global CEO role to Asia
Regional – In what could be a sign of things to come for global ad networks, one of the world’s largest independent digital agencies has...
Mercedes-Benz’ fake YouTube video
Singapore – In a bid to promote its new A-Class model, Mercedes-Benz launched a social media campaign, using a fake YouTube video to illustrate the...
JCDecaux pushes NFC mobile offering
Hong Kong – SONY Xperia Z and Nicotinell latest brands to sign up to JCDecaux Transport’s interactive mobile package. Source: Marketing Interactive
TVB plots new course for its digital future
Hong Kong – Six years ago, TVB set out to rally its global audience under the one TVB.com platform, but recent alliances suggest its strategy...
Desperately Seeking a Digital Media Model
Todd Sawicki of Zemanta, and David Parker of McCann Worldwide share concerns over banner ads and talent. Via digiday,com
Forrester: eCommerce to Hit $370 Billion in US by 2017
Fueled by the unbridled adoption of smartphones and tablets among U.S. consumers, eCommerce sales are on pace to grow at a significant annual rate through...
Groupon boss says more room for growth
Hong Kong – It’s been three years since Groupon launched in Hong Kong and despite big changes to the global group buying sector, Groupon boss...
Going beyond Earth Hour
Hong Kong – WWF head of communications Ali Bullock says the biggest challenge for WWF’s largest event of the year is getting people to stick...
Havas Media wins Wonder Cement account
India – Havas Media has won the media mandate for media duties for Wonder Cement in a multi-agency pitch including key industry players. Source: Marketing...
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A Comprehensive Picture of Digital Video and TV Ad…
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AdzCentral gets SG$4 mln booster
Regional – Audience buying firm AdzCentral has raised SG$4 million in its latest funding round, which will be used for its expansion plans in the...
Healthy growth expected for global ad market
Beijing – China’s advertising market shows signs of slowing after years of stellar growth, but Carat remains optimistic about the global ad market. Source: Marketing...
Buzzkill: Coca-Cola Finds No Sales Lift from Onlin…
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APAC moves to smartphone shopping
Regional – Online shopping trends in Asia Pacific have moved to the smartphone as markets such as Indonesia and Thailand see the fastest rise in...
