Should Amazon Stay Out of Mobile Payments?
According to details gleaned from a recently uncovered patent filing with United States Patent and Trademark Office, online retail giant Amazon may soon enter the...
Tagged: online advertising
Digital Does Not Equal Social
If you look at the usage statistics by channel of the various markets across Asia you see a pattern that often flies in the face...
Samsonite hands JWT regional duties
Hong Kong – The agency now handles advertising for Samsonite’s newly acquired lines, Hartmann and High Sierra, on top of Samsonite and American Tourister. Source:...
Roadshow debuts programme for SMEs
Hong Kong – The bus entertainment branch invested several millions in a new show that looks at the commercial sides of cities beyond Hong Kong....
Digital push to promote public participation
Hong Kong – Government-based online platform to serve as a hub for cultural, sport and recreational activities to promote vibrancy and diversity in the city....
Coca-Cola turns strangers into friends
Shanghai — The soft drink company develops new art and digital campaign that brings strangers together. Source: Marketing Interactive
Field of Marketing Dreams
Here are some stats on baseball fans digital marketers might be interested in knowing. Presented by eXponential. Via digiday,com
Tribal DDB adds Anmum to its portfolio
Malaysia – Tribal DDB Malaysia has been tasked with developing digital communications for Fonterra’s three main products, following a regional win for the group. Source:...
Globe Tattoo honors Social Media talent
Philippines – Globe Tattoo, the mobile and wireless internet brand of Globe Telecoms, has opened nominations for this year’s Tatt Awards. Source: Marketing Interactive
TribalDDB adds Anmum to its portfolio
Malaysia – TribalDDB Malaysia has been tasked with developing digital communications for Fonterra’s four main products, following a regional win for the group. Source: Marketing...
China: Using Social Scoring to Assess KOL Effectiveness
A growing number of digital marketers are turning to social scoring tools to algorithmically grade an individual or brand’s social value or influence. But each...
Yahoo Opens Online Outlet Stores in Hong Kong
The web portal has partnered with 10 companies to launch outlet stores targeting online shoppers in the city. Source: ClickZ Asia
Chitika Data Directs Mobile Marketers to Tablets
Online advertising network Chitika has just released its latest Chitika Insights usage share data report for tablets. The report, which covers the March 2013 period,...
Twitter looks for ‘signals of intent’
Global – Following the footsteps of Facebook, Google and Instagram, Twitter’s ad system does some surveillance of its own. Source: Marketing Interactive
Chok! Chok! Chok!Coke’s Interactive TV-Mobile Gaming Promotion!
Coca-Cola has had a long history of successful, innovative advertising in many media. Last summer, Coke ran a campaign in Hong Kong that successfully combined...
“Retargeting”: A marketers dream coming soon
Retargeting is a fascinating and scarily effective marketing tool that has been used for customers buying online through desktops for some time. However, until recently,...
