Moving Beyond Conversions in Digital Measurement
Consider this approach to tie your digital data to sales. Source: ClickZ Asia
Tagged: online advertising
‘How much Longer Can Ad Spend Go On Supporting Criminality?’, by Duncan Trigg, CEO, Project Sunblock
The internet is awash with websites containing all sorts of illegal content. From movies to software, there are any number of sites giving away premium...
Digital Media’s Fail of the Week
Our new feature “Fail of the Week” showcases the lame, ridiculous things that happen each week. Tell us which one you think is the worst....
Breaking: Yahoo Making a Bid for Hulu
It doesn’t look like Yahoo is putting the breaks on its recent appetite for big acquisitions. In fact, published reports Friday indicate that Yahoo –...
Exec Moves & Industry Roundup: VLT Merger, IPG India Acquisition, Havas, and Razorfish Hires
VLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires. Source: ClickZ Asia
Marketers Beware: Facebook Losing Steam with Teens
Have America’s teenagers begun losing interest in Facebook? A new report says the answer is in the affirmative, and marketers may want to take note....
Retail Stores Must Embrace the Mobile Internet in Today’s Digital World
With showrooming on the rise, here are three ways retailers can fight back. Source: ClickZ Asia
Infographic: Is Your CMO Prepared for the Challenges Ahead?
Let’s face it. Today’s marketing tools, tactics, and technologies are wholly unfamiliar to marketing professionals of a bygone era. But so rapid is the evolution...
Future of Digital Marketing London
Heads up. Eyes forward. No discipline changes faster than digital marketing. It’s hard enough to keep up with the present much less look ahead. But...
Improving Your Digital First Impression
You have a variety of ways to improve your first impression for your business in the search and social environment. Source: ClickZ Asia
What will TV look like in 2031?
Now imagine that these new age providers are actually able to compete for the rights to quality content and earn their revenue through an advertising...
Digital Marketing and the Consumer Experience
Here’s why it’s time to improve the consumer experience online. Source: ClickZ Asia
Ultimate Poker Raises The Stakes in Online Gambling
Ultimate Poker’s bet in Nevada has certainly paid off. The Las Vegas Review Journal reports that the site has registered “thousands of users” from every...
Whisky Brand Creates Interactive Storm
Talisker Whisky created an interactive storm installation to promote its new whisky variety. Via digiday,com
WWF Exec: Using Social Media to Drive Earth Hour 2013
The NGO focused on a digital-first campaign leveraging social this year. Source: ClickZ Asia
Yahoo Raises Eyebrows with Acquisition of Astrid
On Wednesday, word came that Yahoo has purchased Astrid, a popular online to-do list app. So what are Yahoo’s plans for it’s newest acquisition? To...
