WPP To Announce Deal To Buy Chinese Digital Shop IM2.0
WPP, the world’s largest ad company, bought Chinese digital-advertising agency IM2.0 as part of its expansion strategy in the world’s fastest-growing economies, according to a...
Tagged: online advertising
Meyers Launches ‘Game Changing’ App for the Housing Industry
On Monday, Meyers Research shared details with MMW of its latest launch – Zonda. Zonda is the first mobile app of its kind dedicated to...
Nielsen Acquires Arbitron
NEW YORK – Nielsen Holdings N.V. (NYSE:NLSN), a leading global provider of information and insights into what consumers watch and buy, announced that it has successfully...
Crimtan Integrates with New RTB Connectivity Solution, the BidSwitch
Multiple new inventory sources made available through a single integration with IPONWEB’s new RTB infrastructure play. London – UK digital advertising technology company, Crimtan (www.crimtan.com),...
Hulu CEO Pick Said to Be Fox Exec Experienced in Negotiating With Pay-TV Services
Hulu, the video streaming service controlled by Walt Disney Co. and 21st Century Fox. is close to naming Fox executive Mike Hopkins as its CEO,...
An Outsider’s Perspective On Where Data, Technology, Media And Analytics Intersect
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Comic: Cross-Device Identification
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
GPShopper Brings New Mobile Marketing Resources to Retail
With the holiday shopping season fast approaching, it’s a great time of year to introduce new mobile marketing solutions for retailers large and small. To...
Buys That Include Sponsored Content Now 20% of Ad Revenue at Forbes
When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads,...
KissMyAds Introduces Mobile Traffic Switch to Segment and Maximize Mobile Audience Monetization
· Traffic can be filtered by operator, device, country, operating system, payouts and 3G/WiFi · New technology drives conversion rates and revenues for publishers and...
IAB: Digital Ad Spend Surpassed $20B In First Half Of 2013
Digital ad spending in the first half of 2013 grew 18 percent year over year, according to the 2013 Half Year IAB Internet Advertising Revenue...
Retailigence Is Latest To ‘Close The Loop’ On In-Store Transactions
Retail brands, and the vendors that serve them, continue to obsess about how to bridge the gap between online intent and offline sales. Retailigence, the...
‘Marketers Must Measure Their Data Footprint’, by Pierre Naggar, MD EU, TURN
Big data, small data and everything in between are the talk of the marketing town these days, but many in the industry are missing the...
Video Networks Alloy Digital, Break Media to Merge Into Defy Media
In the latest sign of consolidation in online video, two major online video networks and production companies, Alloy Digital and Break Media will merge to...
The Festival of Marketing’s inaugural University Challenge winners are…
The charity event saw 16 teams of six people competing across five different rounds – digital, creative advertising, data and insight, media, and brands. All...
U.K. Mobile Ad Spend Climbs 127% Year-on-Year
U.K.’s Mobile Marketing Magazine is out with a new report presenting an eye-opening look at the growth of mobile ad spend in the United Kingdom....
