NEW YORK – ActionX (www.actionx.com), the first platform that connects the dots between mobile customer acquisition and mobile retargeting, announced a partnership with Branding Brand, the...
Brian Krick, digital agency Essence’s newest head of search and biddable for North America, sees a bright future for agencies in being effective purveyors of...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Sell-Side ‘Active GRP’ Coming Soon The Drum reports that that Google’s biz dev...
NEW YORK – Time Warner Cable Media (TWC Media), the advertising sales division of Time Warner Cable, announced the launch of TWC Media Ads Everywhere, a...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 03/10/2013
What are the main marketing aims for TfL, as presumably it’s not about brand awareness? The role of TfL is to keep London working, growing...
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller...
This will be our third ATS Paris, as we look to focus again on one of Europe’s biggest and most innovative digital advertising markets. The...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 01/10/2013
Email beats social networks Facebook and Twitter combined as the top medium for sharing online coupons and other offers, according to new research from SocialTwist,...
Coca-Cola is losing its luster as a global brand, at least when its competing with Google and Apple. Apple and Google, respectively, took the top...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 28/09/2013
One company has had the digital table to itself since Nevada legalized online poker for real money this year: Station Casinos, which introduced its Ultimate...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 27/09/2013
For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 26/09/2013
What do you see as the advantages of real-time bidding? This is the third Online Advertising Survey Report, produced in association with advertising technology company...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 26/09/2013
What it means to empathise Empathy can be defined as “the ability to understand and share the feelings of another.” I believe we have become...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 26/09/2013
In reality, most digital marketers appreciate that consumers tend go through a number of interactions or clicks throughout the buying cycle from awareness and consideration...
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