BOSTON, MA – ChoiceStream, the top choice for brand advertisers interested in advanced target optimization and programmatic buying, today announced the next installment of its...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 21/10/2013
A few years ago Tim Spengler called John Hogan out of the blue because he wanted to meet the Clear Channel exec. What started with...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
It’s been a busy third quarter on the mergers and acquisitions front. Yahoo has been the most active acquirer of online and mobile companies in...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 19/10/2013
The American Society of Magazine Editors has updated its guidelines for editors and publishers to further address sponsored content and “native” advertising online. The update...
mobileStorm Inc., a leading Communication Service Provider, has announced a new strategic partnership with Las Vegas marketing agency SK+G. Since 1999, SK+G has provided strategic...
The end of the government shutdown Wednesday came with both good news and bad news for the Congressional Republicans who so bitterly battled President Obama over...
Baynote published on Thursday the results from its inaugural 2013 Holiday Predictions Survey. The survey, conducted in partnership with the e-tailing group, found that retailers...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 17/10/2013
AOL’s $405 million acquisition of video ad exchange Adap.tv has already begun to pay off, at least in bragging rights. In September, the same month...
The premiere data-driven event for the French online advertising industry is returning to Paris on November 14, 2013 and the programme for the day is...
Retailers are pouring more money into Facebook’s ad products and driving up CPM costs, according to a new report from Nanigans, an ad platform and...
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tyler Fitch, founder of Yield Coalition....
Following an extensive search that lasted much longer than anyone expected, Apple has finally secured a top-tier talent to lead the company’s juggernaut retail operations....
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 16/10/2013
Vox Media may only have three sites to its name — The Verge, SB Nation and Polygon — but that hasn’t stopped the D.C.-based company...
NEW YORK – Nielsen Holdings N.V. (NYSE:NLSN), a leading global provider of information and insights into what consumers watch and buy, announced that Vice Chair Susan...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 15/10/2013
Earlier this year, DirecTV took a step into the future of TV advertising. Rather than let marketers target only shows and geographic markets, it allowed...
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