Customer loyalty startup Perx secures Series A
Customer loyalty startup Perx has secured Series A funding, which it said would help kick off its new enterprise vision. Via DNA
Tagged: new
Funding for Expansion & Development; Q&A With Gustav Mellentin, CEO, Adform
When it comes to the latest funding news, the ad tech year in Europe ends on a high. Ad tech provider Adform has just bagged...
EU Gives Thumbs-Up On Stricter Data Privacy Laws
AdExchanger | A new consumer privacy and data protection law has hit the books in Europe that will give European consumers far more control over...
Fundamentals key in a digital world: R Chandrasekar, Nestlé
For R Chandrasekar, Head of Communication and Ecommerce at Nestlé India, the need of the hour is not talking digital marketing but focusing on the...
57% mktg professionals plan to quit jobs in 2016: Study
A majority of marketing professionals across Asia Pacific will be searching for new job opportunities in the New Year. A study conducted by specialist recruiter font...
Boosted by CIP 500 grant, Offpeak expands to new markets
Six months after securing funding, Offpeak seeks to make its mark in the region, boosted by a CIP 500 grant, writes Benjamin Cher. Via DNA
New AppLift Study Reveals Global Mobile Programmatic Fraud Risks For Marketers
BERLIN, GERMANY and SAN FRANCISCO, CA and SEOUL, SOUTH KOREA – AppLift, a leading mobile advertising technology company, today released the study, “Fighting Mobile Fraud...
U.S. Robocalls Surge 43 Percent; One Billion Calls in November — Mostly from Debt Collectors
Are robocalls a thing of the past? Don’t bet on it. In fact, an estimated 980.8 million robocalls were placed to U.S. phones in the...
A Look-Back On 2015 Trends
In our final column from the IAB’s Display Trading Council for 2015 we asked our council members to give some opinions on the trends that...
Deutsche Telekom Announces Secure Cloud Service; LiveIntent Acquires Mojn
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Deutsche Telekom wants to provide a safe...
Change of creative guard at JWT SG; Valerie Cheng moves to FB
After five years with J. Walter Thompson Singapore, including two as Chief Creative Officer, Valerie Cheng is moving on to a new role as Head...
Maxus Vietnam names Kishan Kumar as MD
Kishan Kumar M S will be joining Maxus Vietnam as Managing Director. Mr Kumar joins as replacement to Rose Huskey (who joined the Maxus APAC team...
Digital Ad Revenue Sets New Quarterly Record, IAB Says
Domestic digital advertising revenue surged 23% to $15 billion in the third quarter of 2015, the sector’s highest quarterly spending on record, beating the previous...
Ooyala Q3 2015 Video Index Reveals Europe Outpaces Global Online Viewing On Mobile Devices
New Ooyala report highlights sports viewing patterns around game day to improve revenue and engagement; programmatic trading sees 100 percent growth quarter over quarter London...
Agencies Are Still Struggling to Develop Profitable Ad Tech Models
86% of UK media agencies are changing their business model to accommodate the growing influence of ad tech, according to new research by retargeting company...
#mavericksindigital: Online video, the next boom for Japan
Having lived in Japan for eight years starting back in 2006, I have seen a slew of developments and changes that have impacted its media...
