Moment marketing will break silos in 2016: Omnicom India report
In the social media age, it is the consumers who are in control of the brands. With rising consumer expectations, brands today are expected to...
Tagged: new
Disney Studios SE Asia appoints Dentsu Media as AOR
Dentsu Media Network has been awarded Disney Studios Southeast Asia’s regional media business – with Dentsu Möbius leading the account. The iconic media entertainment company...
Facebook unveils new tools for customer communication for Pages
Over 50 million businesses globally use Facebook Pages now to connect with their customers. With more and more people communicating with Pages, Facebook has launched...
Audience data usage declines by 7% in APAC in Q3 2015
Data spend across Asia-Pacific decreased by seven per cent quarter-on-quarter in Q3 2015, driven by Australia, according to figures releases in the Eyeota Index. This decline...
Developer M101 Holdings in MoU to bring the cloud to its properties
M101 Holdings Sdn Bhd has signed an MoU with Alcatel-Lucent, Select-TV, Nutanix and Panduit that would help it create an integrated metropolitan hub for its...
OpenX and Graphiq Expand Relationship with Header Bidding
Increased Demand Drives Significant Revenue Lift LOS ANGELES & NEW YORK – OpenX, a leader in creating programmatic advertising marketplaces, and Graphiq, formerly FindTheBest, the...
APAC is a big focus of ours: Instagram’s Jim Squires
2015 has been a huge year for Instagram. Not only did it complete five years and hit the 400 million users mark, the image sharing...
Attention Marketers: Millennials Going Mobile for Christmas Shopping
The findings of a new survey shared with us recently by Dynatrace and Harris Poll reveal a powerful penchant for mobile shopping this holiday season....
Want to determine the fate of our industry? Focus on the people
Written by Kelly Wenzel, CMO, Centro Advertising has always been – and will continue to be – a service industry, a people business. It’s one...
Digital media to outgrow TV by 2017: MAGNA
As the year comes to a close, MAGNA Global has revisited its advertising revenue forecasts and highlighted that global ad revenues reached USD 503 billion...
Index Exchange Partners with Forensiq to Combat Ad Fraud
Integration Further Improves Index Exchange’s Ability to Detect, Report & Eliminate Fraudulent Inventory Across the Exchange NEW YORK – Index Exchange, the principled exchange for...
Ad Blocking Is an (Unexpectedly) Big Issue in China
There hasn’t been a lot of attention paid to ad blocking in China, leading many to assume it isn’t a big issue yet. But new...
A New Currency To Measure Audience Quality: qaCPM
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Adobe And Videology Tackle OTT Video Sales Hurdles
AdExchanger | If you’re a large brand and you want 10 million guaranteed impressions, you’re not going to find it in episodic TV – yet....
Cheryl Yeoh leaves, MaGIC on quest for new CEO [Updated]
MaGIC CEO Cheryl Yeoh is leaving, and the Malaysian Government has engaged a head-hunting agency to find a replacement. Via DNA
Massive Reorganisation at Publicis; Yahoo Board Debates Sell-Off of Core Business
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis restructures; Yahoo may decide to sell...
