How Luxola increased its revenue by 317%
Luxola, a beauty e-commerce startup newly acquired by LVMH, is an online beauty destination that delivers products to people’s home. Luxola first launched in Singapore...
Tagged: new
8 cool ways mobile will get hotter in 2016
Mobile has been the star of the year 2015 and will continue to shine through 2016. In my opinion, these are the key trends that...
OpenX Co-Founder and CRO Jason Fairchild Appointed Co-Chair of IAB Programmatic Council
LOS ANGELES & NEW YORK – OpenX, a leader in creating programmatic advertising marketplaces, announced that the IAB has appointed Jason Fairchild, Co-Founder and CRO...
The Washington Post Wants App Readers to Try, Then Buy
In recent months, The Washington Post has proven to be a traffic powerhouse, even overtaking The New York Times in unique visitors for October and...
ABI Research: Security Testing Market Should Grow to $6.9 Billion by 2020
Web and cloud-based software applications are not just critical tools to connect people today, but they’re also a constant security threat. In a recent competitive...
Apps for the new year
With a new year just around the corner, Chong Jinn Xiung offers some suggestions on how to get off on a good start. Via DNA
Asean Mobile Video Marketers Must Stop Repurposing TV Ads
Fuelled by increasing mobile adoption, mobile video ads have grown in prominence across Southeast Asian markets and advertisers in the region are eager to tap...
Genesis Media Announces Content Channels Setting a New Standard for the Precision of Video Viewability Targeting
Genesis Media Now Offers Page Level Targeting Data Further Solidifying it as the Most Viewable In-Market Solution; Channels Include Auto, Health, Travel, Lifestyle & More...
What Do Ad Techs Expect For 2016 in Brazil and Latin America?
In 2015’s last LATAM RoundUp we bring what some of the leaders of the ad tech scenario in Brazil and Latin America are expecting next...
2016: What’s next for business intelligence?
2016 paints a new picture and here are the top six trends for the BI industry in the coming year, according to James Richardson of...
Snapchat Is Making Its Own Original Content for Discover Again
Snapchat has started producing original content for its Discover publisher portal again, a few months after the mobile app shut down its own channel on...
Retailers need to make Virtual a Reality
The end of the year has fast become one long shopping bonanza. In the US, heavily promoted sale dates such as Black Friday, Cyber Monday...
NBA Players Star as Sitcom Family in New State Farm Campaign
The first three spots, which also feature players Kevin Love, Kevin Garnett and Damian Lillard, will debut Dec. 25; State Farm will boost its TV...
APAC Search Ad Spend Up 13%; India & China Fastest Growing Ad Markets
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC search...
APAC Mobile Marketers Must See Beyond App Development
Mobile marketing is more than just about building apps to accompany campaigns, and advertisers need to start thinking about alternative ways to reach their audience....
Put consumers at the heart of your digital plan: GroupM’s Samraat Kakkar
Samraat Kakkar, Head Digital, Group M – Team Airtel, in a conversation with Digital Market Asia, talks about how the industry must take digital as...
