How effective are your Instagram & mobile app ads?
While Instagram reached 200,000 advertisers recently, mobile app ads have also risen leading to app installs increasing 196 per cent year-over-year. A Kenshoo report highlighted...
Tagged: new
Maxus launches unique mood based planning tool Kaleidoscope in india
Maxus India has launched ‘Kaleidoscope’, a unique mood based planning tool which is Inspired by British physician Dr. Liz Miller’s mapping principle of defining one’s...
Tasting Table And Newsy Tap Apple’s tvOS To Reach Millennials In Leanback Mode
AdExchanger | When Apple baked tvOS into its fourth-generation set-top box, the next-gen operating system also opened the floodgates to third-party apps. It was a pivotal moment...
Facebook has 3 million advertisers now
The number of active advertisers on Facebook has grown by 50 per cent in one year, with Southeast Asia as the fastest growing region. There...
ZALORA helps men to find the right gift with new campaign
Research has shown that 86 per cent of men tends to give women the wrong gift in the month of love (February). In order to...
Leanplum: Mobile Marketers Struggle with Relevancy
Brittany Fleit of mobile marketing automation company Leanplum announced the findings of a new study on Tuesday — info that should serve as a wake...
The Pandora’s box of tools for content creation
Entering the world of modern-day online marketing that is content-led feels like how you felt the first time you went skydiving. You don’t know what...
ANZ hires Google’s Maile Carnegie as Head of Digital
ANZ has appointed Maile Carnegie to the role of Group Executive Digital Banking reporting to Chief Executive Officer Shayne Elliott. Ms Carnegie joins ANZ from...
Challenger asks Australians, ‘What’s your lifestyle expectancy?’
ASX-listed investment management firm, Challenger Limited, launches its first creative campaign via J. Walter Thompson Sydney since the agency’s appointment in 2015. The campaign focusses...
Tencent and Omnicom Media Group partner on data mining
Tencent Online Media Group will partner with Omnicom Media Group to collaborate on the development of new consumer data interpretation methodologies. Through the partnership, Tencent...
The Writing’s On the Wall for Facebook’s SSP Product
In July 2014, Facebook acquired LiveRail, for an unconfirmed amount of USD$500m (£347m). Known as a prominent video ad exchange at the time, what was...
Mindshare launches new programmatic desk for Unilever in ASEAN
Mindshare, the global media agency network, that is part of WPP, has launched the programmatic buying unit, ULTRA for Unilever in ASEAN. Mindshare and Unilever...
Ben Grace joins Havas Media Australia as CTO
Havas Media has appointed Ben Grace in the newly created role of Chief Technology Officer. As CTO, Mr Grace will oversee product management and digital marketing strategy...
Mark Connon Named Global Chief Mobile Officer, AOL Platforms & Advertising
On Day One of Mobile World Congress, New Leadership Announced to Drive Global Mobile Strategy, Growth, and Innovation NEW YORK – AOL announced that Mark...
Casino Marketing Veteran Michael Laffey to Present March 8th Webinar with mGamingWatch
On March 8th, 2016, our sister site mGamingWatch and Michael Laffey, a 20 year veteran of the gaming business and president of Indigeony , will...
That Emoji Ad Network: The Global Scale of Emotional Targeting
On Monday (19 February), Ciaran O’Kane, CEO, ExchangeWire published a piece as a precursor to the biggest mobile event of the year, Mobile World Congress....
