Google AMP Use in Europe; Rubicon Project Financial Results
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google AMP is here; Rubicon Project returns...
Tagged: new
FB launches immersive full screen mobile ads called Canvas
After the success of carousel ads and Slideshow, Facebook has now launched a more immersive ad format for advertisers called Canvas. This new mobile-only ad...
5 tips to solve the biggest challenge in mobile monetisation
Mobile publishers and app developers are faced with a litany of choices when it comes to monetising their content within their apps and mobile websites....
Finding a Workaround for Effective Mobile Measurement
It’s MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite common beliefs, the technology required to...
Instagram now has 200,000 advertisers
It has been almost six months since Facebook-owned Instagram opened up its platform to advertisers. The move which started with some select partners last September,...
Google drops right-side SERP ads: What does it mean for advertisers?
Last week Google confirmed a significant update to its search engine results page (SERP) with the removal of the right hand side ads on desktop. This...
Q4 Video Ad Industry Report: With Rise in Video Convergence, Marketers Leveraging TV Schedules to Plan Complementing Digital Buys
New York – Videology – a leading software provider for converged TV and video advertising – today released findings that show marketers are leveraging their TV advertising...
Eight interesting US digital marketing stats from the past week
Top frustrations for mobile shoppers We’ve all got our own bugbears when it comes to poor mobile UX, but a recent study by Bizrate Insight...
Martell turns Cognac packaging into Google Cardboard for VR campaign
The Martell House has launched a new limited edition: La French Touch by Martell, created by Etienne de Crécy, pioneer and emblematic figure of the House...
Jetstar Australia appoints J. Walter Thompson as new creative agency
Jetstar has appointed J. Walter Thompson Melbourne to be its Australian creative agency partner, after a competitive pitch process that commenced last October. J. Walter...
Advertising and Columbus’ Egg
Master baker Van Der Meulen asked us to make a TV commercial 20 years ago. Apart from the revised packaging, there wasn’t anything new and...
Maxus Asia Pacific hires Nathan Cook as head of trading
Ajit Varghese, Regional CEO Maxus Asia-Pacific, has appointed Nathan Cook as Maxus Asia Pacific Head of Trading. Mr Cook joins as Simon Porter, the former Maxus...
Righthand Search Ads Are No More On Google; The Murky Future Of Publicis
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Ad Load Google will stop serving paid search ads on the...
Why Mobile Is Primed For Ad Tech Innovation – And That Emoji Ad Network
It’s the mobile industry’s big week – when thousands of opinion formers, C-level execs, and journalists from the mobile industry flock to Barcelona to discuss...
Twitter adds customer service tools for brands
To look at competing with Facebook on providing a platform for customer service, Twitter has rolled out two new tools. The company highlighted that with millions...
EVA Airways appoints KRDS SG to boost its presence on Facebook
EVA Airways Corporation, the Taiwanese International Airline has appointed social and mobile Agency, KRDS Singapore as its social media agency tasked with handling the airline’s social...
