Businesses in Malaysia more cloud-ready than Singapore: Study
Malaysian businesses are more cloud-ready than those in Singapore, according to the new Cloud Readiness Index (CRI) 2016 study recently released by the Asia Cloud...
Tagged: new
Native advtg will be majority of mobile by 2020: FB study
With the growth of mobile as a medium faster than any other in the last four years, advertising formats on the medium have also grown....
Dentsu Aegis Network acquires Consider Digital in Malaysia
Dentsu Aegis Network has signed a definitive agreement to acquire Consider Digital, Malaysia’s leading full-service, digital marketing agency. Consider Digital will combine forces with Dentsu...
How Academia Is Shaping Ad Tech And Platform Business Models
AdExchanger | Susan Athey will speak at AdExchanger’s PROGRAMMATIC.IO conference in San Francisco on April 14. Academia has a unique role to play in supporting the...
How VICE Navigates The Tricky Web Of Paid And Organic, Cross-Platform Content
AdExchanger | VICE is prioritizing off-platform distribution to reach new, loyal consumers who want more than a casual fling with its content. But although VICE...
LinkedIn’s opens first data centre outside of the US in Singapore
LinkedIn unveiled its first data centre outside of the US, in Singapore. The new data centre, spanning 23,500 square feet in Jurong, is one of...
MMW Podcast 1: Industry Experts Talk Mobile Marketing Compliance and Location Technology
This week, we are kicking off our new Mobile Marketing Watch podcast. For our inaugural presentation, we are treated to a highly informative conversation led...
Dentsu Aegis Network invests in a progressive agency model with DM2
Dentsu Aegis Network launched Dentsu Mobius Media (DM2), a progressive agency model operating at the intersection of creative, media and technology, underpinned by digitally-considerate, content-led...
The best APAC digital marketing stats from March 2016
Facebook numbers in Southeast Asia Facebook has 241m users in Southeast Asia and 94% of them use Facebook on mobile, according to the network’s own...
Mediaocean Names Veteran Industry Leader Ramsey McGrory as Chief Revenue Officer
McGrory Takes On New Role to Drive Customer Success New York, NY. – Mediaocean, the leading software provider for the advertising world, today announced Ramsey...
Measuring the ‘Mesut Özil’ Clicks of a Complex Customer Journey
Winning the English Premier League isn’t solely dependent on the last goal of the season. This is a given for anyone mildly interested in football....
DynAdmic Opens an Office in Mexico; IAB Brazil Launches Mobile Ebook
This week in the LATAM Roundup: DynAdmic partners with S4M in Brazil to amplify video ad formats in their segmentation platform, and keeps its Latin...
STW Group and WPP merge to create WPP AUNZ
STW Communications Group Limited, Australasia’s marketing content and communications group will officially merge with the Australian and New Zealand businesses of WPP plc following STW...
Dentsu Media gets new GM in the Philippines
Dentsu Aegis Network Philippines has officially appointed Jam de Guzman as General Manager for Dentsu media Philippines effective immediately. This is a newly-created role following...
New data reveals impact of Google’s right-hand ad changes
According to Larry Kim, founder and CTO of WordStream, there certainly hasn’t been an “Adpocalypse.” He looked at data for more than 2,000 of his company’s...
