#sowhoknew: Are you suffering from Facebook Fatigue ?
Irritated by your in-laws posting every inanity of their day? Want to avoid family who add no enrichment to your life? Pictures of your friends...
Tagged: new
YouTube Red Gets First High-Profile Original Series in ‘Step Up’
YouTube Red is moving from a home for originals from native creators to one with big-budget dramas. As YouTube parent Google looks to ramp up...
Axel Springer vs Blockr; Funding for Parsec
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer gives up court case against...
HIRO Announces New Innovative Programmatic Ad Filtering Solution
Using State-of-the-Art Technology, HIRO’s Ad Filtering Solution Combats Malvertising By Cleaning Publishers Programmatic Ad Channels in Real Time TEL AVIV – HIRO Media, a leading programmatic video...
Four examples of brands using an episodic content marketing strategy
Here are just four examples of brands who have used this technique to keep consumers coming back for more. Kate Spade Kate Spade is a...
Programmatic Investment on the Rise; Advertising on Premium Editorial Websites More Effective
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire....
How Mary Meeker sees the future of mobile
Mary Meeker’s largely anticipated annual internet trends report is finally here, and it is a doozy. Clocking in at 213 slides, there is a massive...
Facebook Announces New Products At Cannes; GroupM Lowers Its Ad Growth Project For The UK
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Cannes-Do Surprise! Facebook announced some new products at the Cannes Lions advertising festival....
Intent, Data-driven Video is the Next Frontier of Programmatic Branding
With presence at Cannes this year, Captify take the time to explain to ExchangeWire why the brand market is now the main power behind display....
The do’s and don’ts of in-image ads
by Phil Schraeder, CFO and COO, GumGum We live in a visual culture. From the rise of Snapchat to the ubiquity of emojis, it’s clear...
Five Things Brands Must Know Before Running Mobile in Indonesia
It is the world’s fourth most populous country and third-largest mobile phone market; but, for all its opportunities, Indonesia will prove difficult for brands to...
Week in Review: More moolah for SEA startups, and Digerati50 2.0 is up!
A new US$30mil venture fund targeting early stage startups is sure to warm the hearts of founders, while Karamjit Singh is also proud to announce...
CEO Shift At AudienceScience As Company Aims For Global Growth
AdExchanger | P&G’s programmatic buying platform AudienceScience has a new CEO. Company Chairman Bill Gossman will assume the role, effective immediately, and former head Mike...
IDC: Wearables Shipments to Top 213 Million Units in 2020
pple WatchAccording to the latest data from IDC, global shipments of wearable devices are expected to reach 101.9 million units by the end of 2016....
10 delightful digital marketing stats from this week
From Instagram and mobile usage, to online sales and shifting attitudes towards paid content – here’s what’s going on in the world of digital. For...
Seasoned Cannes-Goers Provide Top Tips on How to Make the Most of Your Time There
In a light-hearted departure from ad tech analysis, and with the 2016 Cannes Lions festival just two days away, ExchangeWire ask industry leaders, with much...
