Inside the BBC’s social distribution strategy for Brexit coverage
News publishers have been on overdrive since the Brexit news hit, and a lot of them continue to break internal traffic records. Take the BBC....
Tagged: new
#MakeSomeRoom for diversity in marketing
A few weeks ago, my brilliant colleague Donald Chesnut (@D_Chesnut) moderated a highly rated session at the Cannes Lions Festival, which focused on access, inclusion...
Check Out Donald Trump’s New Online Ads
Donald Trump has passed another milestone of campaigning by introducing a collection of online ads into his still-sparse ad mix. The Trump campaign ran just...
What if App Download Data Could Have Predicted America’s Independence?
With all of the news from the UK about Brexit, let us now turn our attention to… USexit, 240 years ago. Mobile user acquisition provider...
New Facebook Algorithm Negative for Publishers; Amazon Open UK Data Centre Despite Brexit
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook algorithm change shifts focus away from...
How Brexit is helping shape Business Insider’s Facebook Live strategy
Like many other publishers, Business Insider has been experimenting with Facebook Live for months. But it was the Brexit vote that showed the publisher that live news...
Is your business Myanmar ready?
In a nascent marketplace where local brands hold their own against foreign competitors, Apple has emerged as the most differentiated brand in Myanmar, whereas local...
Lenovo launches digital campaign to helps Jharkhand girls build a school
In a bid to use technology for a cause, Lenovo has partnered with YUWA to launch the ‘Girls with Goals’ campaign which will help the girls...
Cacophony in Cannes: A Reminder That Creativity Should Still Lead Our Industry
Following recent observations from ExchangeWire on the prevalence of discussions around data, technology, and creativity within the ad tech community at the Cannes Lions International Festival...
YES is back in the race, first to launch VoLTE
YTL Comms launched its new all-IP YES 4G LTE network today, becoming the first telco in Malaysia to offer a Voice-over-LTE service too. Via DNA
Are you happy with your LinkedIn marketing plan?
To have success with LinkedIn, you’ll need to make a long-term commitment to your plan. A strategy that delivers results requires ongoing management, monitoring, analysis...
Set the right KPIs for insights from mobile apps
We are in the year of mobile. In recent years, the rapid rise in smartphone and tablet adoption, coupled with the exponential multiplication of mobile...
Uber Drivers Ready to Test Drive Pandora’s Five-Star Listening Experience
This week, Pandora announced it’s changing the way people enjoy music in their cars by partnering with Uber. A match made in music heaven, Pandora...
Interactive Video: A Land Where Not All Impressions Are Created Equal
Interactive video sounds like a format reserved only for the science fiction genre; but it is fast becoming a mainstream reality, with publishers increasingly using it...
Croisette Syndrome: Madness galore at Cannes Lions
Retirez vos lacets s’il vous plaît! The guard gruffly tells me to remove my shoelaces. Moments later the cell door slams shut, followed by silence....
Twitter is the latest social network to roll out stickers
Twitter announced Monday it’s soon letting people add stickers to their photos in a bid to “add creativity to your photos and connect them to...
