Who Are the Winners & Losers of dmexco 2016?
The dust has now firmly settled on an exhilarating few days in Cologne at the annual ad tech love-in, dmexco. This year was almost certainly bigger...
Tagged: new
How The Athlete’s Foot used programmatic TV buying to increase sales
The Athlete’s Foot wanted to raise awareness and sales for the Asics Nimbus shoe model during a three-week exclusive selling window. The target audience was...
MWG Japan hires new Chief Client Officer
McCann Worldgroup Japan has appointed Antony (Tony) Cundy as chief client officer, effective immediately. Previously the CEO of Wunderman Japan, he reports to Charles Cadell, representative...
Barclays’ Elinor Bateman to lead WFA’s new Insight forum
Elinor Bateman has been named as the first-ever chair of the World Federation of Advertisers’ INSIGHT FORUM, ahead of two meetings in London. Ms Bateman,...
Outbrain bolster APAC leadership team with two senior hires
Outbrain has strengthened its leadership team in Asia Pacific with the appointment of two industry veterans – Fionn Hyndman as Commercial Director, APAC and Daniel...
Adknowledge Asia & metaps+ partner on social mktg campaigns in Korea
Social and video advertising technology company Adknowledge Asia has partnered with metaps+, a South Korean big data-based mobile marketing solution provider, to support local and international...
Spongebob’s ‘Soul’ and Other Weird Stuff Selling on Facebook
Facebook’s Marketplace has everything: half-eaten pizza, sad tomatoes, goblin keychains, opened Gatorades. There are even pot and snakes for sale. The joke items hopefully were...
Innisfree gets YouTube stars together to target Malaysian millennials
Korean skincare and beauty brand innisfree, recently launched its first ever music video, to promote a new customisation offering for their range of cushion compact...
Jennifer Catto Joins Tremor Video as Chief Marketing Officer
New York – Tremor Video, Inc. (NYSE: TRMR), a provider of software for video ad effectiveness, announced that Jennifer Catto has joined as Chief Marketing...
Carat CEO Doug Ray On The Media Agency’s New Mandate
AdExchanger | Carat has a leg up on holding companies scrambling to integrate siloed teams. As part of Dentsu Aegis Network, the media agency operates...
Taptica COO Dishes on on SaaS and Why It’s Wrong for Mobile
The following is a guest contributed blog first shared with MAW from Galia Reichenstein, COO & Head of Sales at Taptica. Ad tech is embracing...
Dentsu elevates Ruth Stubbs to iProspect’s Global President
Dentsu Aegis Network has promoted Ruth Stubbs to Global President of iProspect, effective immediately, joining the global Brand Board and assuming responsibility for the iProspect network...
Adobe & Microsoft sign cloud partnership
At Microsoft Ignite, Adobe and Microsoft signed a strategic partnership to help enterprise companies embrace digital transformation and deliver compelling, personalised experiences through every phase of...
Senior Execs Exit Varick Media Amid MDC Media Partners Transition
AdExchanger | MDC Partners’ trading desk Varick Media has witnessed an exodus of numerous senior executives on the road to a new organizational hierarchy, first laid out in...
AT&T Building Niche Streaming Network VRV as CollegeHumor Joins Lineup
AT&T and media executive Peter Chernin are doubling down on their efforts to convince the YouTube generation to pay for videos. The owners of Otter...
10 top-notch marketing stats from this week
So without further ado… Nearly half of digital marketers in the UK feel overworked Research from Greenlight Digital has revealed how digital marketers in the...
