Dentsu elevates Ruth Stubbs to iProspect’s Global President

Dentsu Aegis Network has promoted Ruth Stubbs to Global President of iProspect, effective immediately, joining the global Brand Board and assuming responsibility for the iProspect network globally from Singapore. She will work alongside a senior global team in Asia, UK, EMEA and the US.

Ms Stubbs has been with the business since 2011 as CEO of iProspect Asia Pacific, and will take over from Ben Wood who left the business in August this year. As President, Ms Stubbs will be responsible for the global iProspect proposition, business growth strategy and the development of focused initiatives and workstreams supported by the Dentsu Aegis operating model, with over 3,800 people in 52 markets and 83 offices around the world.

Jerry Buhlmann, Global CEO of Dentsu Aegis Network said, “With Ruth’s strong leadership driving the outstanding growth of iProspect Asia Pacific over the past five years she was the standout choice for the role.I am confident Ruth’s experience and tenacity will make her a great addition to the global Brand Board and take iProspect to the next level for our clients.”

Ms Stubbs has over 25 years’ experience in Media and Digital Marketing. She joined iProspect Asia Pacific to oversee the search and performance marketing services and accelerate the digital media capabilities across the group. Prior to this, Ms Stubbs held leadership roles with Mediabrands and GroupM Interaction Asia Pacific in the capacity of founding CEO, and spent 10 years with Euro RSCG Worldwide heading its digital media operations in New York, Hong Kong and Sydney.

During her five years as CEO for iProspect Asia Pacific, Ms Stubbs increased the business from 40 people to over 1,000, brought seven busineses into iProspect through acquisition and achieved over 50 per cent growth in revenue YOY.

Ms Stubbs said, “Due to the pace and complexity of the digital economy, brands are looking for even greater value and expertise in delivering positive business outcomes. As the leader in global digital performance, iProspect is committed to building relevant, scalable value-based solutions for our clients. This will be my primary focus, made possible by our passionate and talented people around the world. This will be the direction driven by our global, regional and local leadership, supported by our unique operating model.”

“The strength of the business today has set us in the right direction. I am very excited to be taking a leading role in the future of this amazing business.” she added.

iProspect will announce a successor to lead the business in Asia Pacific in the coming months.

The post Dentsu elevates Ruth Stubbs to iProspect’s Global President appeared first on Digital Market Asia.

Via Digital Market Asia

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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