Whisky Brand Creates Interactive Storm
Talisker Whisky created an interactive storm installation to promote its new whisky variety. Via digiday,com
Tagged: new
Infographic: LinkedIn Continues to Change How We Hire
If you are doubtful of the profound impact that social media exerts on how we find work and hire employees today, the team at Masters...
Germany’s Rocky Road To Programmatic: The Ad Trader Conference Overview
We hosted our third Ad Trader Conference in Berlin two weeks ago. It was an interesting day, and threw up some fascinating debate and talking...
Australian kids turn to apps in record numbers
Of those children who use apps, most are accessing an average of 7 per month and they are doing so on their smartphones and tablets,...
Who Are The Most Loyal Smartphone Owners?
Marketers understand the power of brand loyalty. When a company is fortunate enough to win the hearts and minds of consumers, the money follows and...
Is it time to review the small print in your affiliate network relationships?
The CEO of a popular European network explained that their strategy is to negotiate three to five year deals with their most important clients, acknowledging...
Save the Date: ATS London Returns September 10 2013
Save the date, ATS London 2013 is returning Tuesday September 10. ATS London 2013 signals evolution. We believe that the past three years have transformed...
Roadshow debuts programme for SMEs
Hong Kong – The bus entertainment branch invested several millions in a new show that looks at the commercial sides of cities beyond Hong Kong....
Here’s What’s Happening in mHealth Today
Here are some of the top stories in mobile health that we’ve been monitoring this week on our sister site mHealthWatch. Infographic: How Are Patients...
Coca-Cola turns strangers into friends
Shanghai — The soft drink company develops new art and digital campaign that brings strangers together. Source: Marketing Interactive
46% of consumer goods marketers use mobile ads for brand awareness
However the report also states that in 2012 40% of consumer goods campaign spend on the Millennial Media platform was attributed to at least one...
Brands Get Nervous About Data Ownership
As data becomes the new marketing currency, brands are beginning to ask questions about who is using theirs and for what purposes. Via digiday,com
Passbook Proves a Winner in European Restaurant Marketing
Apple’s Passbook is fast-becoming a marketing cornerstone for European restaurateurs. According to details presented in a new case study, UK restaurant chain Harvester capitalized on...
Internet Statistics Compendium
Econsultancy’s Internet Statistics Compendium is a collection of the most recent statistics and market data publicly available on online marketing, e-commerce, the internet and related...
Big Data: key takeaways from Digital Cream London 2013
On March 20, thirty leaders from a variety of industries, stretching from finance to pharmaceutical to ecommerce gathered for Econsultancy’s Digital Cream London 2013, one...
MAS publicises new coins
Singapore – The Monetary Authority has been running an online as well as public relations-led campaign for its new range of national coins. Source: Marketing...
