Two thirds of shoppers prefer mobile web over apps
As part of the ongoing quest to make retailers see the light and offer decent mobile support for online shopping, a new study has revealed...
Tagged: new
Ivy Wong ventures into new mobile territory
Hong Kong – The ex-CEO of Next Mobile has embarked on a project to prove consumer-generated content is a real business opportunity. Source: Marketing Interactive
Monetise this: the connected experience
Sky Go There are opportunities for different players in this space to generate revenue or defend existing revenues from rivals. Sky Go is a great example...
‘It’s Time for the Next Step in Digital Advertising: Eyetracking’, by Darren Hamer, MD UK, Sticky
Have we left the brand advertisers behind? It’s time for non-response to receive insight in digital advertising. One of the big debates in the digital...
Tapjoy Behind Launch of PopcornflixGOLD
Well-respected mobile advertising juggernaut Tapjoy and Popcornflix – the feature film movie streaming platform owned by Screen Media Ventures – have announced availability of PopcornflixGOLD....
Google Glass Represents The New Age of ‘Tech Intimacy’
The development and launch of Google Glass could usher in an era of computer intimacy. That’s according to comments made public Friday by Intuit Chairman...
Is editorial the new e in ecommerce?
Content pushed haphazardly at consumers or produced in a way that is detrimental to the products themselves, results in less than average click-through rates. But...
IAB/PwC Digital Ad-Spend Study 2012: UK up 12.5% to Almost £5.5bn
In 2002, less than £200 million was spent on UK internet advertising – 10 years later, digital advertising spend crosses the £5 billion mark. In...
91% of Teenagers Will Buy a Smartphone for Their Next Phone
Piper Jaffray has published Taking Stock With Teens, a new report highlighting the hottest trends and purchasing preferences among U.S. teenagers. When it comes to...
IDC: Social Networks Overtaking Mobile Ad Networks
On Tuesday, IDC published an eye-opening new report highlighting that large mobile publishers like Facebook, Pandora, and Twitter are consistently gaining control over the display...
Is the CEO Obstructing the CMO/CIO Relationship?
What’s holding back the relationship between IT and marketing is that the customer is “owned” by the CEO, according to a new study. Via digiday,com
Big brands capture reactions to ads with new video technology
The question of adoption was answered early this year, when the company announced that both Unilever and Coca Cola would use the technology to measure all of...
Analysing data: the power of site search
Both Vishal Srivastava and Graham Charlton have covered site search best practice in two very good articles, this article focuses on why the data is...
‘The Ego-System vs the Eco-System’, By Gareth Holmes, UK Publisher Director, PubMatic
An EGO system has existed for some time within display advertising. I call it that because it’s a subjective process, not based on logic, but...
Report: APAC is excelling in digital advertising
Global findings Worldwide, digital advertising currently accounts for 19.8% of total media advertising spend and according to eMarketer, it will account for 21.7% by the...
comScore: iOS Further Eroding Android’s U.S. Market Share
On Thursday, comScore published new data from the comScore MobiLens service for the three month average period ending in February 2013. As of late February,...
